2002 Predictions
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The business cases and returns on investment (ROIs) that were used to launch e-business projects in the first quarter of 2001 or earlier will be obsolete in 2002.
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Enterprises that provide responsive and personalized customer interaction will show a 50 percent higher retention of customers and have more repeat business than those that only provide the minimum (0.8 probability).
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Between mid-2001 and mid-2002, we believe that enterprise e-business change programs are entering a temporary period of relative calm and order - the "gap year" in e-business transformation. However, by the end of 2002, enterprises will again be buffeted by the distinctive pressures of technology disruption, new competitive forces and unpredictable customer demands.
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With the U.S. economy likely to recover as early as the second or third quarter of 2002, now is the time to strike good e-business advertising deals.
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Time and materials rates for e-business development labor should be at least 15 percent lower at the start of 2002 than they were at the start of 2001.
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Enterprises that deploy online request for quotation (RFQ) and negotiation tools will see cycle times for the RFQ workflow process reduced by between 30 percent and 50 percent within months.
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