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Cluster programs normally deliver industry-specific business planning statistics, forecasts and analysis. This Cluster, however, is qualitative and consultative. Clusters enhance the broad range of Gartner analysis available in Core Research by providing in-depth information of unique interest to companies competing (or investing) in the industry covered by the Cluster.
region: worldwide  Business Strategies Worldwide
large square bullet key business issues
  Business Strategies Worldwide
1. What go-to-market strategies are being employed by service providers to achieve and maintain market leadership?
2. What are the best practices in developing, maintaining, and exiting partnerships and alliances?
3. How do IT service providers develop and sustain strong differentiable conventional and e-branding?
4. What are the best practices in selling services?
5. How are the business models employed by leading service providers changing and why?
6. Where are the new customers for services, and what are their buying behaviors?
7. How do IT service providers establish compelling and differentiated go to market initiatives?
8. How do IT providers measure the value of partnerships?

 
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The Business Strategies Worldwide Cluster provides top-level market insight into the comparative business strategies of IT service providers across all service disciplines. It is designed to help companies develop profitable growth strategies and strong market positions through a combination of strategic guidance and tactical advice in the areas of marketing, sales, branding, partnering, business models, and competitive positioning.
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large square scope of coverage Business Strategies Worldwide
The Business Strategies Worldwide Cluster is designed for senior management and other professionals involved in strategic planning, marketing, sales, partnering, and market intelligence, mainly in the IT services industry. The program provides a mix of strategic market trends and tactical advice designed to enable clients to better differentiate themselves and thrive in a chaotic market.

The program includes qualitative analysis of key issues and trends, focused on buyers, markets, business models, and go-to-market strategies. Major topics to be addressed include buyer segmentation and how they behave; branding ideas for the 21st century; and a new look at direct and indirect sales models. Best practices in alliances, new growth strategies and business models - including new revenue sources for service providers - and a primer on managing intellectual capital will be covered. Best, and worst, practices are extensively covered, as is an increased focus on small and midsize businesses.

During a time of accelerating change, companies in the IT services industry must look beyond this year or next year to address potential threats, assess future scenarios, create new business opportunities and transform their business models. The Business Strategies Worldwide Cluster can help by identifying and assessing the key trends and strategies necessary to achieve and maintain market leadership and providing down-to-earth, how-to advice and business metrics.
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large square market coverage Business Strategies Worldwide
small square bullet   Market Segmentation
  • All markets, all services, top 200 vendors
small square bullet   Topic Covered
  • Impact of "megaforces" in the IT services industry
  • Buyers and behaviors
  • Branding and positioning
  • Traditional markets: large enterprises
  • Emerging markets
    • Small and midsize businesses
    • New technology-driven
  • Go-to-market strategies
    • Country-level risk assessment
    • Service aggregators
    • Sales models and metrics
    • Channels
    • Partnering and alliances
  • Business models
    • New revenue sources
    • Build-buy-borrow-invest
    • Getting beyond success plateaus
small square bullet   Geographic Coverage
  • Worldwide
    • Heaviest focus on North America
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large square what you will receive

Market Trends
Market Trends reports analyze key market events and product technology trends to present an overall analysis of the competitive landscape for the market.

User Studies
User surveys and analysis help members understand end-user purchasing behavior and intentions, attitudes and awareness toward specific markets, products or services.

Gartner Dataquest Market Databook
The Databook provides spending and growth information across the IT/telecom industry, segmented by region and technology segment.

Focus Reports
Focus Reports provide in-depth analysis on hot topics at a level of detail relevant to specific vendors within the market sector.

Inquiry
Inquiry is available to members with Core Research Advisor memberships. The purchase of the Cluster extends the deliverables upon which inquiry may be based.
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Gartner Dataquest Clusters consist of industry-specific statistics, forecasts, and analysis and are available to Gartner Core Research members under the same contract. Clusters are typically delivered via gartner.com