If You Build it They Will Come -- Or Will They?
Web Diagnostic provides you with a thorough assessment of your Web site's effectiveness.
Objective
The Web has evolved into a billion-dollar channel in its own right, one that serves a plethora of strategic objectives. At the same time, it represents a competitive context where your nearest competitor is just a click away. Is your Website up to the challenge? Web Diagnostic will reveal the answer. Web Diagnostic is designed to deliver practical advice to technology, business, and new media executives responsible for their Web sites' effectiveness, by providing clear, actionable recommendations about best practices in site design, site functionality, and creating customer value.
Approach
It's a balancing act -- Gartner consultants will work with business and technical executives to understand the strategic and technical issues that drive both the site, and the market dynamics within which it lives.
Gartner's intellectual experts are the evaluators -- a structured, qualitative analysis, evaluating your site on more than 100 overall and industry-specific criteria, as defined by Gartner's proprietary Web Evaluation Tool, will be performed. Not all features add the same value, so the tool weighs these criteria differentially to separate the "nice to have" from the "need to have" functionality that drives online competition.
No Web site is an island -- an identical evaluation will be conducted on key competitive sites to identify the strengths and weaknesses of your Web site in a true competitive context -- most importantly, from a user's point of view.
One size does not fit all -- We will customize this approach to effectively serve your needs.
Business Results
You will know where you stand! Web Diagnostic not only identifies opportunities to serve users better, faster, and more cost-effectively, but also prioritizes these opportunities to avoid wasted efforts. Moreover, the analysis draws from best practices across industries to identify additional opportunities to leapfrog your competition.
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Key Issues
- Are your clients insured a high quality, user experience?
- Does the site fulfill its strategic objectives?
- How does your website compare to your competitors' Web sites?
- Have you employed compelling design techniques and online best practices?
- Are your services appropriately responsive and reliable?
Benefits
Gain deep insight into how your site compares, from a user perspective, within its actual competitive environment. The structure of the methodology helps prioritize new initiatives based on competitive conditions and key strategic objectives, and creates an important baseline enabling you to track improvements -- continuously.
Deliverables
Clients receive an in-depth analysis of their Web site, with strategic and tactical recommendations rooted in their business objectives.
The Foundation
Web Diagnostic evaluators draw from the breadth and depth of Gartner Research to ensure that you're not just doing the right things -- but doing the right things right.
Contact
For more information, contact:
Patrick Connelly
Phone: +1 203-316-3406
E-mail: patrick.connelly@gartner.com
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