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Letter From the Editor
Annemarie Earley
28 June 2002
Financial services providers (FSPs) face intense competitive pressure, partly as a result of difficult economic conditions, but also because of deregulation and convergence which have introduced a vast array of nontraditional competitors to an already crowded marketplace. As they search for every possible competitive advantage, FSP decision makers are beginning to understand that they simply cannot afford to ignore one of their customers' most urgent and consistent demands exceptional service.
Enhanced customer service is widely recognized as a critical competitive differentiator a key means of attracting and retaining customers and driving profitability in an industry whose products are becoming increasingly undifferentiated. Customer expectations of service quality are constantly rising as new technology-driven service channels from the Internet to wireless devices, from call centers to Web-enabled automated teller machines (ATMs) become available; they expect the same high level of service, regardless of the channel.
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