 |
 |
|
|
|
Gartner and GartnerG2 have joined forces for this first in a series of Special Reports. GartnerG2 anticipates industry, environmental and customer trends to help you proactively and competitively drive your business. Core Research from Gartner focuses on the selection, deployment and management of IT. Together they provide sound practical advice across the spectrum of business and technology challenges.
|
|
|
|
|
|
|
Strategies for Growth in
Today's Economy
4 January 2002
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Determination and creativity are needed to drive top- and bottom-line growth today. Investments in customer-facing technology have to show measurable, positive, short-term effects - that is, revenue growth.
The rules in this post-September 11 economy are simple and few:
Lower costs, carefully. The first place most companies cut costs is in the customer-interaction area. The first to feel the effect, of course, are the customers. And who generates more revenue for your business-your suppliers or your customers?
Go with the winning initiatives. Shut down the customer-value initiatives that show only low return on investment (ROI). The result: Redirect physical, financial and human resource assets toward customer services and initiatives with high pay-back.
Find your best customers - and wow them. If you don’t know who your best customers are, you can’t interact with them and increase their loyalty to your product, your brand, or your company.
Just throwing money at customer relationship management (CRM) technologies doesn’t guarantee insights into your customer base. A lack of skills and software tools right at the point of customer interaction often sabotages some well-laid plans, and drives customers away.
In this slow-growth economy, you need all the help you can get to properly align your processes, skills, tactics, knowledge and technology tools into a customer-friendly enterprise that knows its best clients, knows what they want, and serves them effectively and efficiently.
spotlight.feedback@gartner.com
|
|
|
|
|
|
|
|
|
|
|
|
Driving Growth in a Challenging Economy
20 November 2001
Jeff Golterman and Kevin Murphy
In this Special Report, Gartner looks at the business and technology considerations needed to drive growth in today’s challenging economy. The magnitude and duration of the current U.S. economic slowdown are plotted and measured in consumer confidence indices, retail sales figures, corporate earnings statements and first-time unemployment statistics. Current numbers show consumer confidence is still low. Through the end of 2002, buyers will remain scarce.  Read More
|
| |
|
|
|
|
|
