In cooperation with:     View Past Winners Visit the 2006 CRM Excellence Awards Page Please Click Here WHAT? Now in its 6th edition, the Gartner CRM Excellence Awards are dedicated to promoting excellence in Customer Relationship Management. Gartner CRM analysts and representatives from 1 to 1 Magazine will evaluate, recognize and reward the most successful recent CRM implementations by end user organizations. CRM Excellence Awards Winners: I.   WINNER - Small-to-Midsize Organizations (Revenues of up to US $500 million or up to 1000 employees) • Big River Telephone II.  WINNER - Large Organizations (Revenues greater than US $500 million or more than 1000 employees) • HSBC Mexico III. WINNER - Gartner CRM Innovator Award • Pitney Bowes Read the Press Release WHO? Who can apply? All organizations who have demonstrated excellence in CRM are eligible and encouraged to apply including: Gartner clients or non-clients Large Enterprises, and Small to Midsize businesses Organizations in all facets of business-B2B, B2C or B2B2C All vertical industries Private sector, Government and non-profit Although Vendors or Service Providers are not eligible, they may assist their customers in submitting an application HOW? Now in its 6th edition, the Gartner CRM Excellence Awards recognize and reward world-class CRM initiatives. In addition to giving well-deserved public recognition to today's best CRM practitioners, the CRM Excellence Awards help move businesses forward by providing a forum for sharing the experience and best practices of market leaders. Finalists will be selected by a team of Gartner analysts, industry experts and 1 to 1 magazine representatives. The selection is designed around the Eight Building Blocks of CRM Excellence The criteria used in evaluating CRM Excellence Award candidates includes components outlined in the research note titled The Eight Building Blocks of CRM. These are: CRM vision - Building a market position against competitors with defined value propositions based on requirements, personified by the brand and communicated. CRM strategies - Turning the customer base into an asset via delivery of customer value propositions (CVPs). A strategy provides objectives (for example, development) and defines how resources will be used in interaction. Valued customer experience - Ensuring that the propositions have value to customers and the company, achieve the market position and are delivered consistently. Organizational collaboration - Involving the changing of culture, structures and behaviors to ensure that staff, partners and suppliers work together to deliver what is promised. Processes - Managing customer lifecycle processes and processes in analysis and planning that build customer knowledge. Information - Getting the right data to the right people at the right time. Technology - Managing data and information, customer-facing applications, and supporting IT infrastructure and architecture. Metrics - Defining internal and external measures of CRM success and failure. CRM Excellence Awards Finalists will be selected based on how well the project demonstrates excellence in their CRM initiative The entries will be evaluated on: The ability to demonstrate excellence and innovation in implementation Execution and support for using CRM applications and strategies to deliver a dramatically improved customer experience, while powering growth in both revenue and the customer base. Finalists will be selected for each category (3 for small-to-midsize and 3 for large organizations) from submitted applications will be asked to present their CRM story to conference delegates at the CRM Summit Fall 2005 in San Diego, CA on Oct 31-Nov 2. There, Gartner will allow conference participants to provide their feedback as to which of the finalists is the best example of CRM excellence. From this feedback two winners will be selected. The winners will be announced at the conference. CRM Innovator Award The winner of this new award will be selected based on submitted applications, and a follow up conversation with the best candidates. Projects will be evaluated on how well they demonstrate a particularly impressive level of creativity and innovation in their CRM initiatives. The entries will be evaluated on: An innovative use of existing technologies and strategies Leveraging of innovative technologies and strategies to solve "old problems" Novel methods of achieving the transformation to a customer-centric organization Especially effective use of innovative customer channels WHEN? Winners Were Selected at our Gartner CRM Summit 2005 October 31 - November 2, 2005 San Diego, California gartner.com/us/crm WHY? Show the world your success! Gartner CRM Summits are high-profile events attended by top industry players from world-class organizations. Past winners have reaped tremendous media publicity and industry accolades from their Gartner Excellence Awards, along with some valuable prizes. How to apply? Applicants will work within a case-study framework to describe their CRM initiative and why it's a demonstration of CRM Excellence. The online application submission form is now closed. Read the Press Release What will the winners receive? Gartner CRM Excellence Award Trophy Two Passes to the 2005 Gartner CRM Summit Two Passes to the 2006 Gartner CRM Summit $500 Amazon Gift Certificate Media Exposure and Industry Visibility: winners will be announced and posted on gartner.com and a post-event press release will publicize this outstanding achievement. Past winners have made extensive use of these high-profile awards to enhance their internal share with their customers, and external image. What will the four runners-up finalists receive? Gartner CRM Excellence Finalist Certificate One Pass to the 2005 Gartner CRM Summit $100 Amazon Gift Certificate