Decision Driver for Customer Relationship Management Applications Suite (CRMAS) Customer Relationship Management (CRM) represents an enterprise-wide business strategy that is designed to increase revenues and profitability through improved customer satisfaction. Such a strategy typically entails organizing activities around client segments, fostering customer-focused behaviors, and establishing or enhancing processes that facilitate communication between customers and suppliers. Customer service and support (CSS), sales force automation (SFA), and marketing automation software packages offer varied and often incomplete functionality that may fail to fulfill the business requirements of end-users. Consequently, many decision-makers experience great difficulty in determining what constitutes a viable solution for their CRM initiatives. The Gartner Decision Driver CRM suite endeavors to resolve complex decision problems. It includes comprehensive reviews of the vendors within the customer service and support, sales force automation, and marketing automation markets.   Tour Test drive our Vendor Selection Tools to better understand how they can work for you. Contact Information: For more information on Decision Tools for Vendor Selection please e-mail DTforVS@gartner.com. Related Services:   Gartner Decision Tools Alliance Program Gartner has successfully franchised its software measurement tools, methodologies and marketing solutions. Now your organization can leverage these tools and drive additional value to your clients.