Decision Driver for Marketing Automation Application Selection (MKAS) Marketing automation applications help users understand customer and non-customer habits and preferences allowing enterprises to direct their sales efforts as effectively and efficiently as possible. Marketing automation modules include a combination of analytical and transaction-processing capabilities for identifying and targeting customers; generating and routing leads to appropriate sales agents, and overall management of marketing campaigns. The applications in this market will help your enterprise systematize its approach to marketing, and engage in one-to-one or real-time marketing. The Marketing Automation model will help you evaluate the functionality being provided by each vendor and product in this market and choose the best possible product for your enterprise.   Tour Test drive our Vendor Selection Tools to better understand how they can work for you. Contact Information: For more information on Decision Tools for Vendor Selection please e-mail DTforVS@gartner.com. Related Services:   Gartner Decision Tools Alliance Program Gartner has successfully franchised its software measurement tools, methodologies and marketing solutions. Now your organization can leverage these tools and drive additional value to your clients.