Decision Driver for Sales Force Automation Application Selection (SFAS) Sales force automation (SFA) can be defined as a class of software that automates activities associated with the sales process, from lead generation through the closing of business. Typically, these applications offer functionality that helps sales agents better identify and track opportunities, coordinate tasks and activities, and promote their product line more effectively. The most common objectives of a SFA system are to increase close rates, reduce sales cycles, promote up-selling and cross-selling, maximize deal sizes and profitability, improve the skills of sales representatives and reduce errors that might arise during the selling and fulfillment process. The Gartner Decision Driver Sales Force Automation model will help you find the system most likely to help meet those objectives.   Tour Test drive our Vendor Selection Tools to better understand how they can work for you. Contact Information: For more information on Decision Tools for Vendor Selection please e-mail DTforVS@gartner.com. Related Services:   Gartner Decision Tools Alliance Program Gartner has successfully franchised its software measurement tools, methodologies and marketing solutions. Now your organization can leverage these tools and drive additional value to your clients.