"Consumer Evolution is a lucid, insightful guide to the massive economic and cultural changes that are reshaping business in the 21st century. Grantham and Carr sketch the big picture and its practical implications with equal ease. The result is a remarkably accessible, well-organized and practical guide to business in the post-dotcom, post 9/11 age." Dylan Tweney Business 2.0, columnist and author "Grantham and Carr do an excellent job of linking the changed psychology of the marketplace to new strategies which businesses must implement. A must-read for any executive who is trying to think outside the box, and draw outside the lines. CIOs will find this especially helpful as they integrate their systems with others in marketing, human resources and finance." Deems Davis Chief Information Officer Combined Specialty Group, AON Insurance About the Authors Judith Carr, vice president and Senior Program Director for Gartner Executive Programs, serves as an executive advisor to CIOs on such issues as technology management and technology integration, IT governance, work redesign, change management and organizational culture. Dr. Charles Grantham is the founder and chief scientist of the Institute for the Study of Distributed Work, where he manages an extensive applied research program focused on the emergence of the electronic workplace.