IT East
James M. Popkin

Partha Iyengar


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Chart you Course with India and China

Read this important new book to determine where IT development and markets are headed in India and China and how to develop your strategy for when and where to invest, collaborate or compete in these emerging economies.

Download Introduction (PDF)

What People are Saying ...

"Timely, well-written and impeccably researched, this book is a highly recommended read for any IT professional who wants to make sense of how the rise of the Orient will affect their industry and their life."

— Pete Swabey, Information Age, May 30, 2007



“A good read for corporate decision-makers and strategists to assess and address the implications in the fast-rising economies of India and China.”

— The Financial Express, New Delhi, December 2, 2007



“It is to Popkin and Iyengar’s credit that for the first time perhaps, one gets a comprehensive look into what’s going on in IT in China, and some answers to the questions that everyone – at least in India – seems to be asking: How real are China’s chances of making it big in IT?”

— Business Today, October 7, 2007



"The locus of innovation in the global IT Industry is inexorably moving east. Popkin and Iyengar provide a useful primer on the dynamics of the technology industry in both India and China. They issue an intriguing and important call to action for cooperation between both countries as well as a set of probable scenarios to guide strategic planning at the enterprise level."

— Ravi Venkatesan, Chairman, Microsoft India



"We all know how important India and China are, but we seldom think of them linked together. IT and the East gives us a clear view of what is possible as these two talent powerhouses begin to work together."

— Robert B. Carter, Executive Vice President and
Chief Information Officer, Fedex Corporation



"By choice or by necessity, more and more CEOs see India and China appearing in their business plans. Popkin and Iyengar have put together an amazing compilation of anecdotes and information to help clear the mist between perception and reality. This book gives a clear direction to those seeking to be better prepared while making important decisions regarding these countries. A valuable guide to those who missed the first India-China boat and an important checkpoint for those who have already put their foot forward!"

— Nandan M. Nilekani, Chief Executive Officer
and Managing Director, Infosys
Technologies, Ltd.



"I very much agree with Popkin and Iyengar on the remarkable progress in China-India relations and the new era of bilateral relationships. IT and the East reveals how important it is for senior executives to build a comprehensive view of the �Chindia� cooperation in science and technology, education, culture, and other fields"

— A. Jerry Cristoforo, Chief Technology
Officer and Executive Vice President,
State Street Corporation





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Format: Hardcover, 1st ed.,
240 pp., $35.00
ISBN: 1422103145
Harvard Business School Publishing, April 2007

For bulk orders, email

800 CEO READ