British Columbia Automobile Association and Grupo Financiero Bital Win Gartner CRM Excellence Award
Gartner CRM Summit Webcast Available October 3
STAMFORD, CONN., Oct. 2, 2002 — Gartner, Inc. (NYSE: IT and ITB) announced the winners of the company's two CRM Excellence Awards. Grupo Financiero Bital was selected in the large-enterprise category and British Columbia Automobile Association (BCAA) was selected in the small-to-midsize-enterprise category.

During Gartner's CRM Summit 2002, which was held September 18-20, six finalists out of 156 entrants presented their case studies to attendees who participated in choosing the winner of this year's awards. The award is given to a company in each of two categories that demonstrates excellence in CRM initiatives and illustrates a specific end-user implementation and benefits of CRM.

"In addition to technology, the two winning companies addressed the more difficult aspects of CRM, which are the valued customer experience, organizational collaboration and processes," said Beth Eisenfeld, research director for Gartner. "Also, each finalist developed a business case and projected benefits before embarking on their CRM initiatives. At this point in their CRM journey, they are able to identify real results and measure them."

Gartner honored its CRM Excellence Award recipients by making a donation in each recipient's name to a charity chosen by each.

The purpose for establishing this special award was to recognize outstanding CRM initiatives. The criteria used in evaluating CRM Excellence Award candidates included components outlined in the Gartner Research Note titled, "The Eight Building Blocks of CRM." More information on this Research Note and Gartner's CRM Excellence Awards is available at www.gartner.com/us/crm.

Beginning on October 3, Gartner will offer a free, on-demand Webcast featuring highlights from six selected sessions from Gartner CRM Summit 2002, delivered in an interactive program via streaming video and audio technology. On October 16, 2002, beginning at 2:00 p.m. Eastern Daylight Time, participants will be able to access a one-hour live chat with Gartner analysts and other Webcast participants. For details or to register, visit www.gartner.com/us/crm/webcast.

About Gartner
Gartner, Inc. is a research and advisory firm that helps more than 10,500 clients understand technology and drive business growth. Gartner's businesses consist of Gartner Research, Gartner Consulting, Gartner Measurement and Gartner Events. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, and has 4,000 associates, including 1,200 research analysts and consultants, in more than 90 locations worldwide. Fiscal 2001 revenue totaled $963 million. For more information, visit www.gartner.com.
Contact:
Allison Haines
Gartner
+1 203 316 6216
allison.haines@gartner.com