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| Gartner CRM Summit Begins September 13, 2000, in Chicago |
| Stamford, Conn., September 6, 2000 — Gartner Group, Inc. (NYSE: IT and ITB) today announced that its customer relationship management (CRM) conference — CRM Summit 2000: The Source for Profitable e-Relationships in a Connected World — will take place September 13-15, 2000, in Chicago. |
| CRM is drastically changing the face of e-business. This three-day conference will help attendees to manage the new CRM technologies, optimize e-channels and align business processes to create lifetime customer relationships to make their businesses more profitable and successful. |
| According to Gartner research, the benefits of implementing CRM are unique to each enterprise. Some enterprises are looking for straight return on investment, which can be 50 times to 70 times the cost of the system. For other enterprises, the benefits will be increased sales, increased profit margins, happier customers, or higher stock prices. However, the key is in better customer management. |
| "Managing relationships with your customers has never been more complex — or more crucial — than it is today," said Jeff Golterman, Gartner group vice president and research group director. "Entire business plans will succeed or fail on the basis of an enterprise's ability to interact with customers and partners at the right time and in the right place, supported by the right technologies." |
| Gartner's CRM Summit keynotes and sessions will focus on crucial aspects of successful CRM, including creating e-CRM frameworks for B2B and B2C models and the new e-world economies that drive CRM spending. Additionally, the conference will focus on integrating Internet interactions with enterprise systems and transactions to deliver consistently high levels of service to customers, and will discuss the criteria for selecting service providers that best match a company's goals and objectives. |
| Following the conference, Gartner will deliver the CRM Summit via a live three-hour Webcast on September 21, 2000. The Webcast will feature video presentations, an audience question and answer session, and interactive polling. |
| The Gartner conference — CRM Summit 2000: The Source for Profitable e-Relationships in a Connected World — will be held in Chicago on September 13-15, 2000. For more information on the conference, visit www.gartner.com/events or call (203) 316-6757. |
| About Gartner Gartner provides unrivaled thought leadership for more than 10,000 organizations, helping clients to achieve their business objectives through the intelligent and efficient use of technology. Additionally, Gartner helps technology companies identify and maximize technology market opportunities. Gartner's technology content and strong brand reach IT professionals globally through Gartner Research, its research and advisory unit; Gartner Services, its custom consulting unit; Gartner Events, including Gartner's renowned Symposia; and www.gartner.com. Gartner subsidiary TechRepublic, Inc. (www.techrepublic.com) is the leading online destination developed exclusively for IT professionals by IT professionals. Gartner, founded in 1979 and headquartered in Stamford, Connecticut, achieved fiscal 1999 revenues of $734 million. Gartner's 3,600 associates, including 1,200 research analysts and consultants, are in more than 80 locations worldwide. For more information about Gartner's industry-leading products and services, please visit us on the Web at www.gartner.com. . |
| CONTACT: | |
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Allison Haines (203) 316-6216 E-mail allison.haines@gartner.com |
