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The Wharton School, Gartner Form Alliance to Research Consumer Online Buying Behavior |
| Stamford, Conn., October 19, 2000 - The Wharton School of the University of Pennsylvania and Gartner Group, Inc. (NYSE: IT and ITB) have formed a research alliance to develop leading-edge knowledge on consumer online buying behavior. |
| Under terms of the agreement, Wharton's Electronic Business Initiative (WeBI) will provide Gartner access to its research database and ongoing research compiled through the Wharton Virtual Test Market, a longitudinal survey with a consumer panel up to 20,000 members. In return, Gartner will provide WeBI access to Gartner's business to consumer primary market research database, which currently contains extensive data from more than 200,000 interviews with Internet and non-Internet users. |
| "Combining the capabilities of these two research organizations opens a new arena for collaboration between the WeBI and private sector enterprises," said Dr. Raphael Amit, Director of WeBI and the Robert B. Goergen Professor of Entrepreneurship. "This powerful alliance with Gartner will enable us to create new knowledge in record time and disseminate innovative research to stakeholders around the globe in new ways." |
| "Our collaboration and knowledge-sharing with the Wharton School will enhance and expand the intellectual capital of both of our organizations," said David Whitten, Gartner's senior vice president and general manager of Gartner Research. "This alliance delivers vital market research via an innovative electronic channel." |
| Initially, the agreement will cover the business-to-consumer (B2C) market in the United States. Gartner and the Wharton School plan to expand the arrangement to include worldwide B2C coverage as well as business-to-business (B2B) research. |
| In addition to ongoing data sharing, Gartner and Wharton will hold periodic information exchanges to address issues and trends within various vertical markets. Research areas will include retail, financial services, travel, healthcare, automotive, government, telecommunications, hardware and software. |
About WeBI and the Wharton School
The Wharton e-Business Initiative is a partnership among business leaders, Wharton faculty and students to generate and disseminate new knowledge about e-business through state-of-the-art research, academic programs and a range of corporate engagement programs. The Wharton School is recognized around the world for its academic strengths across every major discipline and at every level of business education. Founded in 1881 as the first collegiate business school in the nation, the school currently has 4,700 undergraduate, MBA and doctoral students, more than 8,000 participants in its executive education programs each year and a network of more than 73,000 alumni worldwide. www.wharton.upenn.edu |
About Gartner
Gartner provides unrivaled thought leadership for more than 10,000 organizations, helping clients to achieve their business objectives through the intelligent and efficient use of technology. Additionally, Gartner helps technology companies identify and maximize technology market opportunities. Gartner's technology content and strong brand reach IT professionals globally through Gartner Research, its research and advisory unit; Gartner Services, its custom consulting unit; Gartner Events, including Gartner's renowned Symposia; and, at www.gartner.com. Gartner subsidiary TechRepublic, Inc. (
www.techrepublic.com) is the leading online destination developed exclusively for IT professionals by IT professionals. Gartner, founded in 1979 and headquartered in Stamford, Connecticut, achieved fiscal 1999 revenues of $734 million. Gartner's 4,000 associates, including 1,200 research analysts and consultants, are in more than 80 locations worldwide. For more information about Gartner's industry-leading products and services, please visit us on the Web at www.gartner.com. |
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