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Gartner Dataquest Says Latin American PC Industry Prospers With 47 Percent Growth in Third Quarter 2000
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San Jose, Calif., November 6, 2000 - The Latin American personal computer industry was the fastest growing region in the PC market in the third quarter, according to Dataquest Inc., a unit of Gartner Group, Inc. (NYSE: IT and ITB). Latin American PC shipments approached 1.9 million units in the third quarter of 2000, an increase of 47 percent over the same period last year.
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"Improving economic conditions in the region's leading economies, especially in Brazil, are behind this robust result. In addition, growth is being boosted by creative PC marketing strategies by vendors and distributors as well as a growing recognition that IT is a key tool for facilitating economic development," said Luis Anavitarte, director for Gartner Dataquest's Latin American research. "Interestingly, due to more stable or even higher prices, there is a regional balance between the factory revenue and unit shipment growths."
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Hewlett-Packard and Compaq showed the strongest growth among top-tier vendors for the quarter (see Table 1). Acer shipments declined, although this was attributed more to Acer's exceptional high sales through Teléfonos de México (Telmex) in the third quarter of 1999. Local vendors, such as Brazil's Itautec and Metron, and Mexico’s Alaska, did especially well, as is seen in the growth of the others category.
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Table 1
Latin American PC Vendor Unit Shipment Estimates for 3Q00 (Units)
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| Company |
3Q00
Shipments
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3Q00 Market
Share (%)
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3Q99
Shipments
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3Q99 Market
Share (%)
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Growth (%)
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| Compaq |
415,431
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22.0
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305,130
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23.7
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36.1
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| IBM |
107,482
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5.7
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103,701
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8.1
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3.6
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| Hewlett-Packard |
98,102
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5.2
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71,381
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5.6
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37.4
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| Acer
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94,486
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5.0
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118,281
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9.2
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-20.1
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| Dell
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54,463
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2.9
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44,632
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3.5
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22.0
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| Others
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1,119,140
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59.2
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641,900
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50.0
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74.3
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| Total Market
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1,889,104
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100.0
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1,285,025
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100.0
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47.0
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Note: Table includes desk-based PCs and mobile PCs.
Source: Gartner Dataquest (November 2000)
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PC shipments in the home segment grew 65 percent, while the professional segment experienced a 37 percent increase. The professional segment represented 43 percent of the shipments in the region, while the home segment's market share was 40 percent.
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Brazil was the No. 1 country in the region, as it accounted for 42 percent of the PC shipments in the region. Mexico was the No. 2 country in the region with 27 percent of the PC shipments, followed by Argentina with 9 percent of the market.
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Gartner Dataquest's Personal Computer Quarterly Statistics Latin America program surveys the leading worldwide and local PC makers in Latin America. This program offers the most detailed and timely information on the Latin America PC market. Additional information on this program is available on the Gartner Dataquest Web site at www.gartner.com/public/static/home/ourservices/scopes/n02pcqsla.html.
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To subscribe to this program, please call 800-419-DATA, or 408-468-8009. More information about Gartner Dataquest's programs, descriptions of recent research reports and full text of press releases can be found on the Internet at http://www.dataquest.com.
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Gartner Dataquest is the recognized leader in providing the high-technology and financial communities with market intelligence for the semiconductor, computer systems and peripherals, communications, document management, software, and services sectors of the global information technology industry.
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About Gartner
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