Analyst Profile
Van L. Baker
Van L. Baker
Research VP
Santa Clara, CA USA
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Years of Experience
24 years at Gartner
33 years IT industry
Areas of Coverage
Mobile & Wireless

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Roles and Responsibilities
Van Baker is a vice president and research director for Gartner's Mobile and Client Computing Services. He covers mobile application development strategies, platforms and mobile application outsourcing. He also covers consumer behavior as it relates to the use of mobile devices both in the workplace and in consumer mobile applications. Mr. Baker also leads the digital consumer research community, and he advises mobile device manufacturers in relation to product strategies, branding and marketing.
Previous Experience
Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group. He also sold HP PC and peripheral products to value-added reseller and retail channel accounts.
Professional Background
HP, Director, 10 years
Education
B.A., Psychology, University of California, Berkeley




LATEST RESEARCH 0 More by this author
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Prepare for New Apple Devices' Further Infiltration of the Workplace 16-Sep-2014 Van L. Baker, Mike McGuire
Magic Quadrant for Mobile Application Development Platforms 02-Sep-2014 Ray Valdes, Van L. Baker, Richard Marshall, Jason Wong
Business Moment: Retail Uses IoT and Mobile to Deliver Personalized Apparel 25-Aug-2014 Van L. Baker
Consider the Full Life Cycle in Choosing a Mobile App Vendor 25-Aug-2014 Van L. Baker
Mobile Maturity Model 30-Jun-2014 Ken Dulaney, Charles Smulders, Van L. Baker