Analyst Profile
Van L. Baker
Van L. Baker
Research VP
San Jose, CA USA
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Years of Experience
23 years at Gartner
32 years IT industry
Areas of Coverage
Mobile & Wireless

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Roles and Responsibilities
Van Baker is a vice president and research director for Gartner's Mobile and Client Computing Services. He covers mobile application development strategies, platforms and mobile application outsourcing. He also covers consumer behavior as it relates to the use of mobile devices both in the workplace and in consumer mobile applications. Mr. Baker also leads the digital consumer research community, and he advises mobile device manufacturers in relation to product strategies, branding and marketing.
Previous Experience
Prior to joining Gartner, Mr. Baker worked in the computer and retail industry for more than 20 years for such leading companies as HP and Computer Intelligence, where he was responsible for product marketing and distribution channel promotional programs, as well as distribution channel research and consulting. While with HP, Mr. Baker was a marketing manager responsible for the implementation of product marketing campaigns and channel programs for HP's Personal Computer Group. He also sold HP PC and peripheral products to value-added reseller and retail channel accounts.
Professional Background
HP, Director, 10 years
Education
B.A., Psychology, University of California, Berkeley




LATEST RESEARCH 0 More by this author
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Author(s)

HTML5 to Take on New Role in Mobile App Development 25-Apr-2013 Van L. Baker, David Mitchell Smith
Vendor Rating: Apple in the Enterprise 18-Apr-2013 Van L. Baker, Carolina Milanesi, Andrew Neff
BlackBerry's BB10 Creates Mobile Adoption Decisions for the Enterprise 27-Feb-2013 Ken Dulaney, Van L. Baker, John Girard, Phillip Redman
Vendor Rating: Intel 29-Jan-2013 Ken Dulaney, Van L. Baker, Martin Reynolds, Andrew Butler, Tim Mahon, Stephen Kleynhans, Jon Erensen
Vendor Groups Step Up Differentiation in Mobile Application Management 11-Jan-2013 Van L. Baker, Ken Parmelee