Analyst Profile
Bill Gassman
Bill Gassman
Research Director
Moultonborough, NH USA
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Years of Experience
16 years at Gartner
39 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Bill Gassman is a Research Director, advising Gartner for Marketing Leaders clients. He directs the Digital Marketing Programs key initiative, focused on program management, analytics-driven optimization and social marketing.
Previous Experience
Mr. Gassman has more than 35 years of experience in the IT industry, including application development, quality assurance, computer networking, network security, Internet service provider operations and digital marketing optimization. Before joining Gartner in 1997, Mr. Gassman worked at Digital Equipment for 17 years, holding a variety of engineering, marketing and product management positions.
Professional Background
Digital Equipment, Product Marketing Manager, 17 years
Inforex, Senior Software Engineer, 2 years
HMW Industries, Quality Assurance Engineer, 3 years
Education
B.S., Electrical Engineering, Michigan Technological University




LATEST RESEARCH 0 More by this author
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The Impact of Ad Tech on Digital Marketing Operations 08-May-2013 Andrew Frank, Bill Gassman
Presentation of Key Findings From U.S. Data-Driven Marketing Survey, 2013 19-Apr-2013 Andrew Frank, Bill Gassman, Jake Sorofman
Highlights From Gartner's Data-Driven Marketing Survey, 2013 09-Apr-2013 Bill Gassman, Andrew Frank, Jake Sorofman
Survey Analysis: Presentation of Key Findings From Social Marketing Survey, 2013 01-Apr-2013 Adam Sarner, Laura McLellan, Bill Gassman, Julie Hopkins, Jake Sorofman
Key Findings From Gartner's Social Marketing Survey, 2013 29-Mar-2013 Bill Gassman, Adam Sarner, Julie Hopkins, Jake Sorofman