Bill Gassman Research Director Moultonborough, NH USA Years of Experience 16 years at Gartner 39 years IT industry Areas of Coverage Digital Marketing View Latest Research Resources Create Analyst Alert Contact Gartner Roles and Responsibilities Bill Gassman is a Research Director, advising Gartner for Marketing Leaders clients. He directs the Digital Marketing Programs key initiative, focused on program management, analytics-driven optimization and social marketing. Previous Experience Mr. Gassman has more than 35 years of experience in the IT industry, including application development, quality assurance, computer networking, network security, Internet service provider operations and digital marketing optimization. Before joining Gartner in 1997, Mr. Gassman worked at Digital Equipment for 17 years, holding a variety of engineering, marketing and product management positions. Professional Background Digital Equipment, Product Marketing Manager, 17 years Inforex, Senior Software Engineer, 2 years HMW Industries, Quality Assurance Engineer, 3 years Education B.S., Electrical Engineering, Michigan Technological University LATEST RESEARCH More by this author Title Publish Date Author(s) The Impact of Ad Tech on Digital Marketing Operations 08-May-2013 Andrew Frank, Bill Gassman Presentation of Key Findings From U.S. Data-Driven Marketing Survey, 2013 19-Apr-2013 Andrew Frank, Bill Gassman, Jake Sorofman Highlights From Gartner's Data-Driven Marketing Survey, 2013 09-Apr-2013 Bill Gassman, Andrew Frank, Jake Sorofman Survey Analysis: Presentation of Key Findings From Social Marketing Survey, 2013 01-Apr-2013 Adam Sarner, Laura McLellan, Bill Gassman, Julie Hopkins, Jake Sorofman Key Findings From Gartner's Social Marketing Survey, 2013 29-Mar-2013 Bill Gassman, Adam Sarner, Julie Hopkins, Jake Sorofman