Analyst Profile
Bettina Tratz-Ryan
Bettina Tratz-Ryan
Research VP
Kuenzell Germany
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Years of Experience
17 years at Gartner
20 years IT industry
Areas of Coverage
Networking & Communications Equipment

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Roles and Responsibilities
Bettina Tratz-Ryan is a Research Vice President in Gartner Research, leading the research agenda for environmental sustainability that is developing recommendations for technology and service vendors and software providers worldwide. She manages the research delivery on approaches to build, position and implement operational green IT goals, such as energy management, materials and environmental solutions life cycle. In addition, Mrs. Tratz-Ryan is supporting clients in building a process- and strategy-focused environmental sustainability road map compliant to DIN EN ISO 14001 (1221-2009). Furthermore, she identifies ICT opportunity and research projects related to strategic sustainable themes, such as intelligent city, smart utility grid, smart transportation or intelligent workplace. Before that role, she was responsible for the analysis of strategic network transformation trends of communications service providers worldwide. With Gartner for 14 years, Mrs. Tratz-Ryan has more than 18 years of industry experience in IT networking for telecommunications, utilities, transportation, healthcare and local governments.
Previous Experience
Ms. Tratz-Ryan joined Gartner with the acquisition of Northern Business Information (NBI). At NBI, she was responsible for the European residential broadband equipment and services market, as well as contributing to research, assessing issues of the deployment of high-definition TV (HDTV) technology and videoconferencing equipment. Prior to joining NBI, she worked as a consultant analyst with Frost & Sullivan, where she covered video and broadband issues, the U.S. video and audio production and postproduction markets, the U.S. cable TV equipment, and the U.S. videoconferencing systems and services market. Before Frost & Sullivan, she worked at Siemens Medical Systems in Germany and in the U.S., conducting research on customer buying centers, healthcare reform, marketing strategies and customer order management.
Professional Background
Frost & Sullivan, Consultant Analyst, 3 years
Siemens, Research Analyst, 1 year
Education
M.B.A., University of Passau/Germany, specializing in Marketing, Organizational Functions and Personnel Management, as well as U.S./U.K. Business Administration
B.A., University of Passau/Germany
ISO 140001 certification (UMF-TUEV)
Languages
English
German




LATEST RESEARCH 0 More by this author
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BT's Cloud Services Portfolio Heat Map Shows a Vertical Approach 23-Apr-2014 Gregor Petri, Bettina Tratz-Ryan, Mark Paine, Katja Ruud, Tiny Haynes
Cool Vendors in Green IT and Sustainability, 2014 15-Apr-2014 Bettina Tratz-Ryan, Federico De Silva, Vishal Tripathi
The Gartner Scenario for Data Center Providers 20-Mar-2014 Peter J. Grant, Bettina Tratz-Ryan, Federico De Silva, Errol Rasit, Lawrence Pingree, Karen Benson, David M. Coyle, Michele C. Caminos, Matthew J Boon
The Impact of the Internet of Things on Data Centers 27-Feb-2014 Fabrizio Biscotti, Joe Skorupa, Ruggero Contu, Bettina Tratz-Ryan, Errol Rasit, Andrew Lerner, Anthony Kros, Jie Zhang
Agenda Overview for Green IT and Sustainability, 2014 03-Jan-2014 Bettina Tratz-Ryan