Analyst Profile
Adam Sarner
Adam Sarner
Research VP
Stamford, CT USA
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Years of Experience
16 years at Gartner
22 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Adam Sarner is a Vice President at Gartner, responsible for global coverage of CRM, with a focus on marketing strategy and technology. This includes multichannel campaign management, lead management, marketing analytics, segmentation, loyalty marketing, digital marketing, and social. In addition, Mr. Sarner works with marketers to help them assess and take advantage of innovative and emerging marketing technologies and put them to business use. Before covering marketing applications, Mr. Sarner covered the e-commerce market for Gartner.
Previous Experience
Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry.
Professional Background
Signal Administration, Senior Manager, 6 years
M.B.A., Sacred Heart University, Connecticut
B.S., Psychology, State University of New York College at Oneonta

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Publish Date


Market Guide for Advanced Marketing Analytics Platforms 30-Jul-2014 Martin Kihn, Lisa Kart, Adam Sarner
LinkedIn Builds Out Its Ad Platform With Deal to Buy Bizo 28-Jul-2014 Adam Sarner, Andrew Frank, Chris Fletcher
Hype Cycle for Digital Marketing, 2014 02-Jul-2014 Adam Sarner, Jake Sorofman
Market Guide for Email Marketing 25-Jun-2014 Julie Hopkins, Adam Sarner
Magic Quadrant for CRM Lead Management 17-Jun-2014 Chris Fletcher, Adam Sarner, Julie Hopkins