Analyst Profile
Adam Sarner
Adam Sarner
Research Director
Stamford, CT USA
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Years of Experience
11 years at Gartner
17 years IT industry
Areas of Coverage
Customer Relationship Management

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Roles and Responsibilities
Adam Sarner is a research director at Gartner, responsible for global coverage on CRM, with a focus in marketing automation. This includes multichannel campaign management, lead management, marketing analytics, segmentation, loyalty marketing, online marketing, and social CRM strategy and technology. In addition, he is a member of the Customer-Centric Web team at Gartner, concentrating on customer experience and company/customer engagement over the Web. Mr. Sarner has defined and writes about the power of "Generation Virtual" — their growing use of anonymous online personas and their unstoppable influence on business and culture, online and off. Before covering marketing automation, Mr. Sarner covered the e-commerce market within CRM.
Previous Experience
Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry.
Professional Background
Signal Administration, Senior Manager, 6 years
Education
M.B.A., Sacred Heart University, Connecticut
B.S., Psychology, State University of New York College at Oneonta




LATEST RESEARCH 0 More by this author
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Predicts 2010: CRM Sales Hinges on Effectively Applying Technology 20-Nov-2009 Gene Alvarez, Michael Dunne, Jim Davies, Adam Sarner
The Business Impact of Social Computing: Real-World Results for Marketing 13-Nov-2009 Adam Sarner
CRM: Enter the Marketing Matrix for Productivity and Customer Experience 05-Oct-2009 Adam Sarner
CRM Now: Never Let a Good Crisis Go to Waste 28-Sep-2009 Adam Sarner, Gareth Herschel
Hype Cycle for E-Commerce, 2009 11-Sep-2009 Gene Alvarez, Adam Sarner, Norbert J. Scholz, William Clark, Yefim V. Natis, David Mitchell Smith, Gene Phifer, Benoit J. Lheureux, Paolo Malinverno, Johan Jacobs, Jeffrey Mann, Mike McGuire, Van L. Baker, Hung LeHong, Anne Lapkin, Bill Gassman, Whit Andrews, Michael J. King, Jim Davies, Pete Basiliere, Andrew Frank, John Radcliffe, Deborah R Wilson, Nikos Drakos, David Gootzit, Ted Chamberlin, Richard J. De Lotto, Lydia Leong, Michael Maoz, Michael Dunne, Andrew White, Stephen Forte, Allen Weiner, Rita E. Knox, Gareth Herschel