Adam Sarner Research Director Stamford, CT USA Years of Experience 12 years at Gartner 18 years IT industry Areas of Coverage Customer Relationship Management View Latest Research Resources Create Analyst Alert Contact Gartner Roles and Responsibilities Adam Sarner is a research director at Gartner, responsible for global coverage on CRM, with a focus in marketing automation. This includes multichannel campaign management, lead management, marketing analytics, segmentation, loyalty marketing, online marketing, and social CRM strategy and technology. In addition, he is a member of the Customer-Centric Web team at Gartner, concentrating on customer experience and company/customer engagement over the Web. Mr. Sarner has defined and writes about the power of "Generation Virtual" — their growing use of anonymous online personas and their unstoppable influence on business and culture, online and off. Before covering marketing automation, Mr. Sarner covered the e-commerce market within CRM. Previous Experience Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry. Professional Background Signal Administration, Senior Manager, 6 years Education M.B.A., Sacred Heart University, Connecticut B.S., Psychology, State University of New York College at Oneonta LATEST RESEARCH More by this author Title Publish Date Author(s) Social CRM Market Definition and Magic Quadrant Criteria 05-Feb-2010 Adam Sarner, Ed Thompson, Michael Maoz Marketing Framework: Essential Building Blocks for Multichannel Campaign Management Functionality 27-Jan-2010 Adam Sarner Technology Advancements Announced at Teradata Partners Conference, 2009 07-Jan-2010 Andreas Bitterer, Mary Knox, John Radcliffe, Adam Sarner The Business Impact of Socialization: Real-World Measurable Results 21-Dec-2009 Adam Sarner, Nikos Drakos, Anthony Bradley Introducing Social Software in the Workplace and Externally Facing Social Software: Market Definition Update 07-Dec-2009 Nikos Drakos, Anthony Bradley, Andrew Frank, Carol Rozwell, James Lundy, Adam Sarner