Analyst Profile
Adam Sarner
Adam Sarner
Research VP
Stamford, CT USA
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Years of Experience
16 years at Gartner
22 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Adam Sarner is a Vice President at Gartner, responsible for global coverage of CRM, with a focus on marketing strategy and technology. This includes multichannel campaign management, lead management, marketing analytics, segmentation, loyalty marketing, digital marketing, and social. In addition, Mr. Sarner works with marketers to help them assess and take advantage of innovative and emerging marketing technologies and put them to business use. Before covering marketing applications, Mr. Sarner covered the e-commerce market for Gartner.
Previous Experience
Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry.
Professional Background
Signal Administration, Senior Manager, 6 years
M.B.A., Sacred Heart University, Connecticut
B.S., Psychology, State University of New York College at Oneonta

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Publish Date


Silverpop Acquisition Deal Adds a Piece to IBM's Marketing Portfolio 11-Apr-2014 Adam Sarner, Julie Hopkins
Cool Vendors in Digital Marketing, 2014 04-Apr-2014 Adam Sarner, Richard Fouts, Jake Sorofman, Julie Hopkins
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Get a Bigger Return From Customer Communications With Uplift Analysis 28-Mar-2014 Martin Kihn, Gareth Herschel, Adam Sarner
The Gartner CRM Vendor Guide, 2014 10-Mar-2014 Jim Davies, Ed Thompson, Gareth Herschel, Michael Maoz, Robert P. Desisto, Adam Sarner, Kimberly Collins, Drew Kraus, Joanne M. Correia, Patrick J. Sullivan, Bern Elliot, Twiggy Lo, TJ Singh, Teresa Jones, Jenny Sussin, Olive Huang, Tsuyoshi Ebina, Chris Fletcher, Praveen Sengar, Penny Gillespie, Saul Judah, Brian Manusama