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Adam Sarner
Research Director
Stamford, CT USA
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Years of Experience
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12 years at Gartner
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18 years IT industry
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Roles and Responsibilities
Adam Sarner is a research director at Gartner, responsible for global coverage on CRM, with a focus in marketing automation. This includes multichannel campaign management, lead management, marketing analytics, segmentation, loyalty marketing, online marketing, and social CRM strategy and technology. In addition, he is a member of the Customer-Centric Web team at Gartner, concentrating on customer experience and company/customer engagement over the Web. Mr. Sarner has defined and writes about the power of "Generation Virtual" — their growing use of anonymous online personas and their unstoppable influence on business and culture, online and off. Before covering marketing automation, Mr. Sarner covered the e-commerce market within CRM.
Previous Experience
Prior to joining Gartner, Mr. Sarner was responsible for developing CRM applications for Signal Administration, a group of self-insurers in the maritime industry.
Professional Background
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Signal Administration, Senior Manager, 6 years
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Education
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M.B.A., Sacred Heart University, Connecticut
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B.S., Psychology, State University of New York College at Oneonta
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Title
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Publish Date
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Author(s)
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Social CRM Market Definition and Magic Quadrant Criteria
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05-Feb-2010
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Adam Sarner, Ed Thompson, Michael Maoz
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Marketing Framework: Essential Building Blocks for Multichannel Campaign Management Functionality
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27-Jan-2010
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Adam Sarner
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Technology Advancements Announced at Teradata Partners Conference, 2009
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07-Jan-2010
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Andreas Bitterer, Mary Knox, John Radcliffe, Adam Sarner
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The Business Impact of Socialization: Real-World Measurable Results
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21-Dec-2009
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Adam Sarner, Nikos Drakos, Anthony Bradley
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Introducing Social Software in the Workplace and Externally Facing Social Software: Market Definition Update
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07-Dec-2009
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Nikos Drakos, Anthony Bradley, Andrew Frank, Carol Rozwell, James Lundy, Adam Sarner
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