Analyst Profile
Ian A. Bertram
Ian A. Bertram
Managing VP
North Sydney Australia
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Years of Experience
16 years at Gartner
26 years IT industry
Areas of Coverage
Business Intelligence

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Roles and Responsibilities
Ian Bertram is the Global Manager of the Analytics and Business Intelligence Research team, plus he holds the title of Head of Research for Asia/Pacific. Mr. Bertram leads a team of analysts who focus on the analytics, business intelligence and performance management market. The areas of coverage are topics such as business intelligence strategy and platforms, intelligent business operations, corporate performance management, content analytics, business activity monitoring and business analytics competency centers. The analysts within this team cover various countries across the globe, publishing research and advising clients on strategic and tactical advantages with respect to trends in business intelligence and information management. Mr. Bertram is based in Gartner's Sydney office.
Previous Experience
Mr. Bertram has a background in the Asia/Pacific region in many areas of IT, starting from hardware and platform research (such as PCs, PDAs, servers and storage) to Asia/Pacific software research, and he now manages a global software research group. Mr. Bertram has spoken widely on the adoption of IT across the Asia/Pacific region. Prior to joining Gartner in November 1998, Mr. Bertram was with IBM for 10 years. He held a variety of roles, including financial analyst, new market development manager, IBM direct programs manager, and product management and brand marketing manager in the Asia/Pacific region.
Professional Background
IBM, Asia Pacific Brand Manager, Asia Pacific Marketing Manager, 10 years
Completed postgraduate studies in Marketing Management and Direct Marketing
Bachelor of Commerce, Marketing and Industrial Relations

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Publish Date


Big Data: First Aid Tips for Creating a Structured Approach for Organizations in Asia/Pacific 22-Jul-2014 Daniel Yuen, Ian A. Bertram, Craig Lawson
Gartner Business Intelligence and Analytics Keynote, 2014 19-Jun-2014 Frank Buytendijk, Kurt Schlegel, Lisa Kart, Rita L. Sallam, Ian A. Bertram, Neil Chandler, Joao Tapadinhas, Donald Feinberg
Survey Analysis: BI Summit Audiences Express Opinions on Key Trends 11-Sep-2012 Gareth Herschel, Ian A. Bertram, W. Roy Schulte
Case Study: Western Australia Police; Collaborating With the Business to Ensure Continuous Improvement 20-Aug-2010 Ian A. Bertram
Findings: Webinar Highlights the Importance of BI and Information Management Initiatives in Asia/Pacific 21-Apr-2010 Ian A. Bertram