Analyst Profile
Yvonne Genovese
Yvonne Genovese
Managing VP
Powder Springs, GA USA
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Years of Experience
14 years at Gartner
33 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Yvonne Genovese manages the Marketing Leaders Research team. She shares insights on digital marketing essentials for CMOs, including multichannel marketing, managing and measuring programs, optimizing social and mobile marketing programs, marketing for e-commerce, and undertaking data-driven strategies. Her expertise includes best practices on how marketers can work with information technology and business leaders to pursue information innovation, such as the effective use of customer intelligence, as well as to advance business goals.
Previous Experience
Ms. Genovese has extensive relevant experience: IBM: Introduced the PC to the market (PC Marketing Team), Business Application Product Management, Application Consulting, System Engineer Prism Systems: Principal, grew an application consulting business from the ground up Lawson: Director of Consulting Marcam: Global CMO Mapics: Global CMO
Professional Background
IBM , Director of Consulting - Business Applications, 11 year
Marcam, Inc., Worldwide Vice President Marketing, 6 years
Mapics, Inc. , Worldwide Vice President Marketing , 6 years
B.S., Industrial Engineering, Georgia Tech

LATEST RESEARCH 0 More by this author

Publish Date


The CMO's First 100 Days 08-Sep-2014 Jake Sorofman, Richard Fouts, Yvonne Genovese
How to Evaluate Multichannel Campaign Management Applications 05-May-2014 Adam Sarner, Jennifer S. Beck, Julie Hopkins, Yvonne Genovese
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Agenda Overviews for Gartner for Marketing Leaders, 2014 03-Jan-2014 Yvonne Genovese
Gartner for Marketing Leaders Primary Research, 2013 06-Nov-2013 Yvonne Genovese