Analyst Profile
Yvonne Genovese
Yvonne Genovese
Managing VP
Powder Springs, GA USA
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Years of Experience
13 years at Gartner
32 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Yvonne Genovese manages the Marketing Leaders Research team. She shares insights on digital marketing essentials for CMOs, including multichannel marketing, managing and measuring programs, optimizing social and mobile marketing programs, marketing for e-commerce, and undertaking data-driven strategies. Her expertise includes best practices on how marketers can work with information technology and business leaders to pursue information innovation, such as the effective use of customer intelligence, as well as to advance business goals.
Previous Experience
Ms. Genovese has extensive relevant experience: IBM: Introduced the PC to the market (PC Marketing Team), Business Application Product Management, Application Consulting, System Engineer Prism Systems: Principal, grew an application consulting business from the ground up Lawson: Director of Consulting Marcam: Global CMO Mapics: Global CMO
Professional Background
IBM , Director of Consulting - Business Applications, 11 year
Marcam, Inc., Worldwide Vice President Marketing, 6 years
Mapics, Inc. , Worldwide Vice President Marketing , 6 years
Education
B.S., Industrial Engineering, Georgia Tech




LATEST RESEARCH 0 More by this author
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The Three Types of Digital Business Leader 16-May-2013 Dave Aron, Laura McLellan, Yvonne Genovese
Presentation of Key Findings From U.S. Digital Marketing Spending Survey, 2013 14-Mar-2013 Laura McLellan, Yvonne Genovese
Key Findings From U.S. Digital Marketing Spending Survey, 2013 06-Mar-2013 Laura McLellan, Yvonne Genovese
Predicts 2013: Digital Marketing Pushes Marketing Executives to a More Strategic Role 29-Nov-2012 Richard Fouts, Allen Weiner, Mike McGuire, Laura McLellan, Jennifer S. Beck, Yvonne Genovese, Gene Alvarez
Information and the Nexus of Forces: Delivering and Analyzing Data 26-Jun-2012 Yvonne Genovese