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Yvonne Genovese
Managing VP
Powder Springs, GA USA
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Years of Experience
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13 years at Gartner
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32 years IT industry
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Roles and Responsibilities
Yvonne Genovese manages the Marketing Leaders Research team. She shares insights on digital marketing essentials for CMOs, including multichannel marketing, managing and measuring programs, optimizing social and mobile marketing programs, marketing for e-commerce, and undertaking data-driven strategies. Her expertise includes best practices on how marketers can work with information technology and business leaders to pursue information innovation, such as the effective use of customer intelligence, as well as to advance business goals.
Previous Experience
Ms. Genovese has extensive relevant experience:
IBM: Introduced the PC to the market (PC Marketing Team), Business Application Product Management, Application Consulting, System Engineer
Prism Systems: Principal, grew an application consulting business from the ground up
Lawson: Director of Consulting
Marcam: Global CMO
Mapics: Global CMO
Professional Background
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IBM , Director of Consulting - Business Applications, 11 year
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Marcam, Inc., Worldwide Vice President Marketing, 6 years
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Mapics, Inc. , Worldwide Vice President Marketing , 6 years
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Education
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B.S., Industrial Engineering, Georgia Tech
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Title
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Publish Date
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Author(s)
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The Three Types of Digital Business Leader
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16-May-2013
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Dave Aron, Laura McLellan, Yvonne Genovese
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Presentation of Key Findings From U.S. Digital Marketing Spending Survey, 2013
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14-Mar-2013
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Laura McLellan, Yvonne Genovese
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Key Findings From U.S. Digital Marketing Spending Survey, 2013
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06-Mar-2013
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Laura McLellan, Yvonne Genovese
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Predicts 2013: Digital Marketing Pushes Marketing Executives to a More Strategic Role
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29-Nov-2012
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Richard Fouts, Allen Weiner, Mike McGuire, Laura McLellan, Jennifer S. Beck, Yvonne Genovese, Gene Alvarez
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Information and the Nexus of Forces: Delivering and Analyzing Data
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26-Jun-2012
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Yvonne Genovese
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