Analyst Profile
Mikako Kitagawa
Mikako Kitagawa
Principal Research Analyst
Carnelian Bay, CA USA
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Years of Experience
13 years at Gartner
13 years IT industry
Areas of Coverage
PCs, Laptops & Handheld Devices

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Roles and Responsibilities
Mika Kitagawa is an Analyst in Gartner, where she covers the U.S. and worldwide client platform market as well as consumer and SMB market, including market-sizing, forecast, market trends, vendor issues, consumer behavior, and consumer product branding.
Previous Experience
Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site, YYPlanet.com, where she was responsible for conducting marketing and advertising plans, as well as marketing research for Internet users.
Professional Background
Japan Marketing Research, Market Researcher, 7 years
Education
B.S., Business Administration (Marketing), with honors, magna cum laude, San Francisco State University
Languages
English
Japanese




LATEST RESEARCH 0 More by this author
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Gartner Webinar: State of the Worldwide PC Market, 1Q13 17-May-2013 Mikako Kitagawa, Meike Escherich, Annette Jump, Roberta Cozza
Market Trends: Sluggish PC Sales in Latin America Will Be Offset by Smartphones and Tablets 14-May-2013 Tuong Huy Nguyen, Mikako Kitagawa
Forecast: Small-and-Midsize-Business IT Spending, Worldwide, 2011-2017, 1Q13 Update 13-May-2013 Robert P. Anderson, Erica Gadjuli, Mikako Kitagawa, Fabrizio Biscotti, Warren Bell
Report Highlight for Market Trends: How BYOD Impacts Teleworking and Workplace Usage 08-May-2013 Mikako Kitagawa
Market Share: Final PC Shipment Estimates by Region, 1Q13 Update 07-May-2013 Mikako Kitagawa, Isabelle Durand, Kanae Maita, Lillian Tay, Bruno Lakehal, Tracy Tsai, Raphael Vasquez