Analyst Profile
Mikako Kitagawa
Mikako Kitagawa
Principal Research Analyst
Carnelian Bay, CA USA
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Years of Experience
14 years at Gartner
14 years IT industry
Areas of Coverage
PCs, Laptops & Handheld Devices

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Roles and Responsibilities
Mika Kitagawa is an Analyst in Gartner, where she covers the U.S. and worldwide client platform market as well as consumer and SMB market, including market-sizing, forecast, market trends, vendor issues, consumer behavior, and consumer product branding.
Previous Experience
Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site, YYPlanet.com, where she was responsible for conducting marketing and advertising plans, as well as marketing research for Internet users.
Professional Background
Japan Marketing Research, Market Researcher, 7 years
Education
B.S., Business Administration (Marketing), with honors, magna cum laude, San Francisco State University
Languages
English
Japanese




LATEST RESEARCH 0 More by this author
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Forecast: Small-and-Midsize-Business IT Spending, Worldwide, 2012-2018, 1Q14 Update 18-Apr-2014 Mikako Kitagawa, Erica Gadjuli, Robert P. Anderson, Megan Marek Fernandez, Dane S. Anderson, Bryan Britz
Market Share Alert: Preliminary PC Market Results, Worldwide, 1Q14 09-Apr-2014 Mikako Kitagawa, David Glenn, Isabelle Durand, Kanae Maita, Lillian Tay, Tracy Tsai
SWOT: IBM in the Midmarket 31-Mar-2014 Robert P. Anderson, Kiyomi Yamada, Ed Anderson, Mikako Kitagawa, Pete Basiliere, Michele C. Caminos, Christine Arcaris
Sony's PC Exit Proves That Every Brand Needs to Constantly Re-evaluate Its Position 27-Mar-2014 Kanae Maita, Lillian Tay, Mikako Kitagawa
Forecast Analysis: Small-and-Midsize-Business External IT Spending, Worldwide, 4Q13 Update 18-Mar-2014 Mikako Kitagawa, Erica Gadjuli, Robert P. Anderson, Dane S. Anderson, Megan Marek Fernandez