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Mikako Kitagawa
Principal Research Analyst
Carnelian Bay, CA USA
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Years of Experience
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13 years at Gartner
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13 years IT industry
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Roles and Responsibilities
Mika Kitagawa is an Analyst in Gartner, where she covers the U.S. and worldwide client platform market as well as consumer and SMB market, including market-sizing, forecast, market trends, vendor issues, consumer behavior, and consumer product branding.
Previous Experience
Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site, YYPlanet.com, where she was responsible for conducting marketing and advertising plans, as well as marketing research for Internet users.
Professional Background
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Japan Marketing Research, Market Researcher, 7 years
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Education
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B.S., Business Administration (Marketing), with honors, magna cum laude, San Francisco State University
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Languages
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English
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Japanese
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Title
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Publish Date
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Author(s)
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Gartner Webinar: State of the Worldwide PC Market, 1Q13
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17-May-2013
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Mikako Kitagawa, Meike Escherich, Annette Jump, Roberta Cozza
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Market Trends: Sluggish PC Sales in Latin America Will Be Offset by Smartphones and Tablets
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14-May-2013
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Tuong Huy Nguyen, Mikako Kitagawa
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Forecast: Small-and-Midsize-Business IT Spending, Worldwide, 2011-2017, 1Q13 Update
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13-May-2013
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Robert P. Anderson, Erica Gadjuli, Mikako Kitagawa, Fabrizio Biscotti, Warren Bell
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Report Highlight for Market Trends: How BYOD Impacts Teleworking and Workplace Usage
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08-May-2013
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Mikako Kitagawa
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Market Share: Final PC Shipment Estimates by Region, 1Q13 Update
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07-May-2013
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Mikako Kitagawa, Isabelle Durand, Kanae Maita, Lillian Tay, Bruno Lakehal, Tracy Tsai, Raphael Vasquez
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