Analyst Profile
Mikako Kitagawa
Mikako Kitagawa
Principal Research Analyst
Carnelian Bay, CA USA
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Years of Experience
14 years at Gartner
14 years IT industry
Areas of Coverage
PCs, Laptops & Handheld Devices

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Roles and Responsibilities
Mika Kitagawa is an Analyst in Gartner, where she covers the U.S. and worldwide client platform market as well as consumer and SMB market, including market-sizing, forecast, market trends, vendor issues, consumer behavior, and consumer product branding.
Previous Experience
Prior to joining Gartner, Ms. Kitagawa worked as a marketing researcher for a Japanese market research firm in Tokyo - Japan Marketing Institute - and she worked closely with major Japanese manufacturers for consumer products. She conducted marketing research projects, such as new product development marketing strategies planning, and crafted various marketing tools and strategies, including magazines and seminars. In the U.S., she worked for a portal site,, where she was responsible for conducting marketing and advertising plans, as well as marketing research for Internet users.
Professional Background
Japan Marketing Research, Market Researcher, 7 years
B.S., Business Administration (Marketing), with honors, magna cum laude, San Francisco State University

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Publish Date


Forecast: Small-and-Midsize-Business IT Spending, Worldwide, 2012-2018, 2Q14 Update 16-Jul-2014 Mikako Kitagawa, Erica Gadjuli, Robert P. Anderson, Megan Marek Fernandez, Freddie Ng, Nhat Pham
Market Share Alert: Preliminary PC Market Results, Worldwide, 2Q14 09-Jul-2014 Mikako Kitagawa, David Glenn, Isabelle Durand, Kanae Maita, Lillian Tay, Tracy Tsai
Market Insight: Midsize-Business Primer, 2014 02-Jul-2014 Robert P. Anderson, Pete Basiliere, Megan Marek Fernandez, Mikako Kitagawa
Forecast: PCs, Ultramobiles and Mobile Phones, Worldwide, 2011-2018, 2Q14 Update 25-Jun-2014 William Lutman, Annette Jump, Lillian Tay, Roberta Cozza, Ranjit Atwal, Tuong Huy Nguyen, Bruno Lakehal, Tracy Tsai, Annette Zimmermann, CK Lu, Mikako Kitagawa, Anshul Gupta, Kanae Maita, Atsuro Sato
Forecast Analysis: Small-and-Midsize-Business External IT Spending, Worldwide, 1Q14 Update 17-Jun-2014 Mikako Kitagawa, Erica Gadjuli, Robert P. Anderson, Megan Marek Fernandez, Dane S. Anderson, Bryan Britz