Analyst Profile
Richard Fouts
Richard Fouts
Research VP
San Francisco, CA USA
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Years of Experience
6 years at Gartner
27 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Richard Fouts analyzes best practices in marketing management for technology and service providers, including insight and advice in brand management, market and competitive position, messaging, sales, and go-to-market strategies.
Previous Experience
Before joining Gartner, Mr. Fouts managed a brand communications company in New York City focusing exclusively on technology and telecommunications companies. He designed services for communications strategy, integrated marketing management, identity and brand.
Professional Background
Hewlett-Packard, Marketing Communications Manager, Major Account Executive, 13 years
Cambridge Technology Partners, Vice President , 3 years
Comunicado, CEO, 6 years
M.A., Public Policy and Economic Development, University of California at Los Angeles
B.A., Economics and Political Science, University of Utah

LATEST RESEARCH 0 More by this author

Publish Date


Use Digital Techniques to Improve Qualitative Research 18-Apr-2014 Richard Fouts, Nick Ingelbrecht
Cool Vendors in Digital Marketing, 2014 04-Apr-2014 Adam Sarner, Richard Fouts, Jake Sorofman, Julie Hopkins
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
When Loyal Customers Become the Advocacy Marketer's Best Friend 27-Mar-2014 Richard Fouts
Why Campaigns Go Viral 18-Mar-2014 Richard Fouts