Analyst Profile
Gene Alvarez
Gene Alvarez
Managing VP
Stamford, CT USA
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Years of Experience
15 years at Gartner
31 years IT industry
Areas of Coverage
Customer Relationship Management

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Roles and Responsibilities
Gene Alvarez leads Gartner's research on e-commerce, including topics such as vision, strategy, business models, e-commerce platforms, Cloud, SaaS, and open source e-commerce technologies, social commerce, mobile commerce and context-aware computing, product reviews, recommendations and CRM organizational vision and strategy. He is the chairperson for Gartner's premier Customer 360 Summit and has spoken at many international events. Mr. Alvarez has 29 years of business and IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. He was named in 2011 & 2010 "HITEC" Award - Top 100 most influential IT leaders from The Hispanic IT Executive Council and in 2011 "HE&IT TOP 200" Award - Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology.
Previous Experience
Mr. Alvarez led business impact assessments, vendor management, project management, software development and delivery of complex business applications. Mr. Alvarez is an international expert on sell-side strategies and technologies, such as e-commerce and m-commerce sales applications, CRM, context-aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, Web content management, personalization, and consumer portals. He is a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.
Professional Background
Nine West Group, Data Administrator & Manager of Data Warehousing, 5 years
KPMG Peat Marwick, Sr. Data Administrator, 1 year
New York Power Authority, Sr. Data Administrator, 5 years
Industry Awards/Accolades
2011 & 2010 HITEC 100 - Top 100 Most Influential Hispanics in Information Technology
2011 HE&IT Top 200 Award - Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology
2009 Top-Rated Speaker, Internet Retailer 2009 Conference & Exhibition
Member of Consumer Goods Technology (publication) industry advisory board
Education
M.S., Pace University
B.A., Computer Science, Iona College
Member of Upsilon Pi Epsilon - The International Honor Society for the Computing and Information Disciplines




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IT Market Clock for Digital Commerce, 2014 29-Aug-2014 David Kohler, Gene Alvarez, Penny Gillespie
Hype Cycle for Digital Commerce, 2014 29-Jul-2014 David Kohler, Gene Alvarez
Optimize Your Digital Commerce Strategy Using Pace Layering 09-Jul-2014 David Kohler, Gene Alvarez, Penny Gillespie
Cool Vendors in E-Commerce, 2014 25-Apr-2014 David Kohler, Penny Gillespie, Chris Fletcher, Gene Alvarez, Praveen Sengar
Business Gets Social; CIO Desk Reference Chapter 30, Updated Q3 2013 11-Apr-2014 Gene Alvarez, Anthony J. Bradley, Nikos Drakos, Jeffrey Mann, Stephen Prentice, Carol Rozwell, Andrew Walls