Analyst Profile
Gene Alvarez
Gene Alvarez
VP Distinguished Analyst
Stamford, CT USA
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Years of Experience
14 years at Gartner
30 years IT industry
Areas of Coverage
Customer Relationship Management

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Roles and Responsibilities
Gene Alvarez leads Gartner's research on e-commerce, including topics such as vision, strategy, business models, e-commerce platforms, Cloud, SaaS, and open source e-commerce technologies, social commerce, mobile commerce and context-aware computing, product reviews, recommendations and CRM organizational vision and strategy. He is the chairperson for Gartner's premier Customer 360 Summit and has spoken at many international events. Mr. Alvarez has 29 years of business and IT experience in business impact assessment, vendor management, project management, software development and delivery of complex business applications. He was named in 2011 & 2010 "HITEC" Award - Top 100 most influential IT leaders from The Hispanic IT Executive Council and in 2011 "HE&IT TOP 200" Award - Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology.
Previous Experience
Mr. Alvarez led business impact assessments, vendor management, project management, software development and delivery of complex business applications. Mr. Alvarez is an international expert on sell-side strategies and technologies, such as e-commerce and m-commerce sales applications, CRM, context-aware computing, channel/partner relationship management, catalog/content management, catalog/configuration management and presentation, commerce/merchant applications and services, Web content management, personalization, and consumer portals. He is a recognized authority on retail and consumer packaged goods industry applications and practices. He has spoken at many industry-related conferences worldwide and has been published/referenced/featured in various media and trade publications. Prior to joining Gartner, he held positions with Nine West Group, KPMG Peat Marwick, New York Power Authority and AT&T Communications.
Professional Background
Nine West Group, Data Administrator & Manager of Data Warehousing, 5 years
KPMG Peat Marwick, Sr. Data Administrator, 1 year
New York Power Authority, Sr. Data Administrator, 5 years
Industry Awards/Accolades
2011 & 2010 HITEC 100 - Top 100 Most Influential Hispanics in Information Technology
2011 HE&IT Top 200 Award - Hispanic Engineer & Information Technology Magazine Top 200 Influential Hispanics in Technology
2009 Top-Rated Speaker, Internet Retailer 2009 Conference & Exhibition
Member of Consumer Goods Technology (publication) industry advisory board
Education
M.S., Pace University
B.A., Computer Science, Iona College
Member of Upsilon Pi Epsilon - The International Honor Society for the Computing and Information Disciplines




LATEST RESEARCH 0 More by this author
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CRM E-Commerce Strategies, Processes and Technologies Research Agenda, 2013-2014 10-May-2013 Gene Alvarez
Magic Quadrant for E-Commerce 08-May-2013 Praveen Sengar, Gene Alvarez, Chris Fletcher
Cool Vendors in E-Commerce, 2013 09-Apr-2013 Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank
Future E-Commerce Success With Customer Experience Depends on CRM: A Gartner Team Perspective 04-Apr-2013 Gene Alvarez, Ed Thompson, Michael Maoz, Robert P. Desisto, Adam Sarner, Kimberly Collins, Jim Davies, Johan Jacobs, Chris Fletcher, Praveen Sengar, Jenny Sussin, Patrick Stakenas, Penny Gillespie
Market Insight: Three Compelling Reasons to Update Your E-Commerce Product Strategy 15-Mar-2013 Joanne M. Correia, Gene Alvarez