Analyst Profile
Brian Prentice
Brian Prentice
Research VP
North Sydney Australia
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Years of Experience
11 years at Gartner
28 years IT industry
Areas of Coverage
Emerging Trends & Technologies
Open Source

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Roles and Responsibilities
Brian Prentice has been with Gartner for 11 years and in the IT industry for 28 years. He is a member of the Web, Mobile and Application Development team, one that focuses on the future trends impacting the way enterprise IT organizations design, develop and deploy software. Mr. Prentice focuses primarily on user experience design, an area of growing importance as organizations realize software usability is a critical factor in driving customer satisfaction and employee engagement. He has also done thought-leading research on the emergence of "apps" and how they are changing the way we think about software. Mr. Prentice works across several research key initiatives, including people-centered computing, the digital workplace, emerging trends and technologies, innovation, and application overhaul.
Previous Experience
Prior to becoming an analyst, Mr. Prentice worked in the IT vendor community for 17 years. This included organizations such as Apple Computer, WordPerfect, Novell, Lotus, IBM, Microsoft and Onyx Software. Mr. Prentice operated in a variety of roles, including product management, partner development and support management, spanning North America and Asia/Pacific. This combination of roles and companies has allowed Mr. Prentice to be directly involved in the advent of some of the most important technological developments of the past two decades, including desktop operating systems, personal productivity software, messaging and collaboration, customer relationship management, and the Internet. It has also given him unique insights into the dynamics of the software industry.
Professional Background
Apple Computer, Product Manager, 6 years
IBM/Lotus, Manager - Alliance & Partners, 3 years
Novell, Regional Product Manager, 4 years
B.S. with distinction, International Business, California State University, San Jose

LATEST RESEARCH 0 More by this author

Publish Date


Use Personas to Drive Exceptional Customer Experiences 31-Jul-2014 Jake Sorofman, Brian Prentice
It's Time to Gradually Give Up Developing, Buying and Maintaining Applications 31-Jul-2014 Paolo Malinverno, Brian Prentice, Tim Weaver
Use Journey Maps in User Experience Design and Digital Workplaces 16-Jul-2014 Brian Prentice
Using Creative Briefs to Sustain Contextual Relevance 16-Jul-2014 Brian Prentice
Cool Vendors in Application Development, 2014 25-Apr-2014 Brian Prentice, Jim Duggan, Magnus Revang, David Mitchell Smith, Nathan Wilson