Tiffani Bova Research VP Sherman Oaks, CA USA Years of Experience 4 years at Gartner 19 years IT industry Areas of Coverage Outsourcing & IT Services Cross Industries View Latest Research Resources Create Analyst Alert Contact Gartner Roles and Responsibilities Tiffani Bova is a vice president with Gartner Research, where she works in the IT Marketing and Channel Strategies group covering the topics of indirect channel programs and go-to-market and sales strategies worldwide. Ms. Bova's area of specialization includes the development of comprehensive indirect channel programs (recruitment, enablement, tools), go-to-market sales coverage models, the impact of alternative models on the traditional channel, and trends in IT distribution. In addition, Ms. Bova conducts significant public speaking and publishing in leading industry periodicals on these topics. She spends a significant amount of time with IT vendors (large and small) that are looking to launch or enhance an existing program, improve the leverage of their distribution partners, and expand their reach in the global market. Her job would not be complete without significant interaction with the channel partners to ensure she understands what they need and expect from their vendor partners to be successful in today's market. Previous Experience Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she held management roles in companies such as Interland, Affinity Internet, Inacom/Vanstar, and Sprint. Professional Background Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years Affinity Internet, Vice President, Indirect Sales and Programs, 2 years Industry Awards/Accolades Top-rated speaker at many leading IT industry events around the globe. Recognized by industry-leading publications, CRN and VARBusiness, as a leading channel advocate heading up innovative campaigns and driving effective strategy and execution for leading IT providers in 2002, 2003, 2004, and 2005 Education Executive Development Program, The Wharton School, University of Pennsylvania Executive Education, Management Development Program, USC B.S., Arizona State University LATEST RESEARCH More by this author Title Publish Date Author(s) Emerging Market Analysis: IT Channel Trends in Poland, 2010 and Beyond 29-Dec-2009 Tiffani Bova, Sharon McNee, Igor Ustimenko Report Highlight for Emerging Market Analysis: IT Channel Trends in Poland, 2010 and Beyond 29-Dec-2009 Tiffani Bova Marketing Essentials: How to Communicate With Channel Partners to Drive Higher Levels of Performance 22-Dec-2009 Tiffani Bova, Richard Fouts, Laura McLellan Emerging Market Analysis: IT Channel Trends in Mexico, 2010 and Beyond 21-Dec-2009 Tiffani Bova, Federico De Silva Report Highlight for Emerging Market Analysis: IT Channel Trends in Mexico, 2010 and Beyond 21-Dec-2009 Tiffani Bova, Federico De Silva