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Tiffani Bova
Research VP
Sherman Oaks, CA USA
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Years of Experience
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3 years at Gartner
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18 years IT industry
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Roles and Responsibilities
Tiffani Bova is a vice president with Gartner Research, where she works in the IT Marketing and Channel Strategies group covering the topics of indirect channel programs and sales strategies worldwide. Ms. Bova's area of specialization includes the development of comprehensive indirect channel programs (recruitment, enablement, tools), go-to-market sales coverage models, the impact of alternative models on the traditional channel, and trends in distribution. In addition, Ms. Bova conducts significant public speaking and publishing in leading industry periodicals on these topics.
She spends a significant amount of time with IT vendors (large and small) that are looking to launch or enhance an existing program, improve the leverage of their distribution partners, and expand their reach in the global market. Her job would not be complete without significant interaction with the channel partners to ensure she understands what they need and expect from their vendor partners to be successful in today's market.
Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she held management roles in companies such as Interland, Affinity Internet, Inacom/Vanstar, and Sprint.
Professional Background
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Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years
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Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years
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Affinity Internet, Vice President, Indirect Sales and Programs, 2 years
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Industry Awards/Accolades
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Top-rated speaker at many leading IT industry events around the globe.
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Recognized by industry-leading publications, CRN and VARBusiness, as a leading channel advocate heading up innovative campaigns and driving effective strategy and execution for leading IT providers in 2002, 2003, 2004, and 2005
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Education
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Executive Development Program, The Wharton School, University of Pennsylvania
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B.S., Arizona State University
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Title
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Publish Date
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Author(s)
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Dataquest Insight: Oracle Revamps Its Partner Program to Focus on Specializations
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20-Nov-2009
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Tiffani Bova
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SWOT: IBM System Storage and Tivoli Storage Management Business Segment, Worldwide
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09-Nov-2009
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Roger W. Cox, Dave Russell, Tiffani Bova, James A. Browning, Stanley Zaffos
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Emerging Market Analysis: IT, Argentina, 2010 and Beyond
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16-Oct-2009
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Juan Ignacio Fernandez, Luis Anavitarte, Tiffani Bova, Elia San Miguel, Raphael Vasquez, Heeral Kota, Susan Cournoyer, Anthony Kros, Cassio Dreyfuss, Alfonso Velosa, Chad Eschinger, Federico De Silva
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Emerging Market Analysis: IT, Chile, 2010 and Beyond
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16-Oct-2009
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Raphael Vasquez, Luis Anavitarte, Alfonso Velosa, Derry N. Finkeldey, Cassio Dreyfuss, Tiffani Bova, Anthony Kros, Federico De Silva, Daniel O'Connell, Elia San Miguel, Sharon A. Mertz, Kiyomi Yamada, Chad Eschinger
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User Survey Analysis: How the Channel Partner Business Model Is Evolving, 2009
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18-Sep-2009
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Tiffani Bova
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