Analyst Profile
Tiffani Bova
Tiffani Bova
Research VP
Sherman Oaks, CA USA
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Years of Experience
4 years at Gartner
19 years IT industry
Areas of Coverage
Outsourcing & IT Services
Cross Industries

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Roles and Responsibilities
Tiffani Bova is a vice president with Gartner Research, where she works in the IT Marketing and Channel Strategies group covering the topics of indirect channel programs and go-to-market and sales strategies worldwide. Ms. Bova's area of specialization includes the development of comprehensive indirect channel programs (recruitment, enablement, tools), go-to-market sales coverage models, the impact of alternative models on the traditional channel, and trends in IT distribution. In addition, Ms. Bova conducts significant public speaking and publishing in leading industry periodicals on these topics. She spends a significant amount of time with IT vendors (large and small) that are looking to launch or enhance an existing program, improve the leverage of their distribution partners, and expand their reach in the global market. Her job would not be complete without significant interaction with the channel partners to ensure she understands what they need and expect from their vendor partners to be successful in today's market.
Previous Experience
Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she held management roles in companies such as Interland, Affinity Internet, Inacom/Vanstar, and Sprint.
Professional Background
Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years
Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years
Affinity Internet, Vice President, Indirect Sales and Programs, 2 years
Industry Awards/Accolades
Top-rated speaker at many leading IT industry events around the globe.
Recognized by industry-leading publications, CRN and VARBusiness, as a leading channel advocate heading up innovative campaigns and driving effective strategy and execution for leading IT providers in 2002, 2003, 2004, and 2005
Education
Executive Development Program, The Wharton School, University of Pennsylvania
Executive Education, Management Development Program, USC
B.S., Arizona State University




LATEST RESEARCH 0 More by this author
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Emerging Market Analysis: IT Channel Trends in Poland, 2010 and Beyond 29-Dec-2009 Tiffani Bova, Sharon McNee, Igor Ustimenko
Report Highlight for Emerging Market Analysis: IT Channel Trends in Poland, 2010 and Beyond 29-Dec-2009 Tiffani Bova
Marketing Essentials: How to Communicate With Channel Partners to Drive Higher Levels of Performance 22-Dec-2009 Tiffani Bova, Richard Fouts, Laura McLellan
Emerging Market Analysis: IT Channel Trends in Mexico, 2010 and Beyond 21-Dec-2009 Tiffani Bova, Federico De Silva
Report Highlight for Emerging Market Analysis: IT Channel Trends in Mexico, 2010 and Beyond 21-Dec-2009 Tiffani Bova, Federico De Silva