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Tiffani Bova
VP Distinguished Analyst
Sherman Oaks, CA USA
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Years of Experience
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7 years at Gartner
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17 years IT industry
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Roles and Responsibilities
Tiffani Bova is a VP, Distinguished Analyst with Gartner Research, where she covers IT sales strategies and channel innovation. Ms. Bova's area of specialization includes the development of comprehensive indirect channel strategies, including program development and optimization, go-to-market sales coverage models, the impact of cloud on the traditional channel, and trends in wholesale IT distribution. The last three years have included research in the area of cloud services brokerage (CSB) aggregation as a new role for the indirect channel to play in its quest to stay relevant with cloud services. In 2013, she will lead the Gartner special report on the Future of Sales, which will look into future selling scenarios for IT providers.
In addition, Ms. Bova conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics.
Her job would not be complete without significant interaction with the channel partners to ensure she understands what they need and expect from their vendor partners to be successful in today's market.
Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she led sales, marketing and channel strategies for Web hosting, managed services and dedicated hosting companies such as Interland (Web.com and Peer 1) and Affinity Internet and professional services sales organizations for Inacom/Vanstar and Sprint.
Professional Background
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Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years
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Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years
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Affinity Internet, Vice President, Indirect Sales and Programs, 2 years
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Industry Awards/Accolades
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Top-rated speaker at many leading IT industry events around the globe.
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Recognized by industry-leading publications, CRN and VARBusiness, as a leading channel advocate heading up innovative campaigns and driving effective strategy and execution for leading IT providers in 2002, 2003, 2004 and 2005
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Education
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Executive Development Program, The Wharton School, University of Pennsylvania
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Executive Education, Management Development Program, USC
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B.S., Arizona State University
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Title
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Publish Date
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Author(s)
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Tech Go-to-Market: Providers Must Adjust Their Channel Programs as Partners Take to the Cloud
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24-May-2013
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Tiffani Bova
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Vendor Rating: Cisco
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03-May-2013
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Andrew Butler, Mark Fabbi, Jouni Forsman, Eric Goodness, Steve Blood, Greg Young, Tiffani Bova, Christine Tenneson, Frank Marsala, Tim Zimmerman, George J. Weiss
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Vendor Rating: Citrix
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02-May-2013
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Drue Reeves, Thomas J. Bittman, Mark Fabbi, Mark A. Margevicius, Tiffani Bova, John Rizzuto, Alessandro Perilli
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Cool Vendors in Cloud Services Brokerage Enablers, 2013
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23-Apr-2013
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Tiffani Bova, Daryl C. Plummer, Gregor Petri, Paolo Malinverno, Milind Govekar
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Cool Vendors in Cloud Services Brokerages, 2013
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18-Apr-2013
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Tiffani Bova, Daryl C. Plummer, Gregor Petri, Ed Anderson
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