Analyst Profile
Tiffani Bova
Tiffani Bova
VP Distinguished Analyst
Sherman Oaks, CA USA
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Years of Experience
8 years at Gartner
18 years IT industry
Areas of Coverage
Cross Industries
Outsourcing & IT Services

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Roles and Responsibilities
Tiffani Bova is a VP and Distinguished Analyst with Gartner Research, where she covers IT sales strategies and channel innovation. She was the recipient of Gartner's Thought Leadership Award in 2013 for her work on the Future of IT Sales ( Ms. Bova's area of specialization includes the development of comprehensive sales strategies, such as channel program development and optimization, go-to-market models, and the impact that cloud will have on traditional sales initiatives. Ms. Bova is also one of the lead analysts covering cloud services brokerage (CSB) as a role for service providers and channel companies to play in bringing cloud services to market. In addition, she conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics. Ms. Bova helps technology and service providers, telecommunications companies, and IT wholesale distribution and channel companies differentiate in meaningful ways to capture new growth opportunities and win in the market.
Previous Experience
Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she led sales, marketing and channel strategies for Web hosting, managed services and dedicated hosting companies such as Interland ( and Peer 1) and Affinity Internet and professional services sales organizations for Inacom/Vanstar and Sprint.
Professional Background
Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years
Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years
Affinity Internet, Vice President, Indirect Sales and Programs, 2 years
Industry Awards/Accolades
2014 Most Powerful & Influential Women in California by the National Diversity Council
Top 50 Sales and Marketing Influencer by Top Sales World Magazine
Top Sales and Marketing Video - Future of IT Sales by Top Sales World Magazine
Top-rated speaker at many leading IT industry events around the globe, including many of the largest partner conferences
Executive Development Program, The Wharton School, University of Pennsylvania
Executive Education, Management Development Program, USC
B.S., Arizona State University

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Publish Date


Vendor Rating: Samsung Electronics in the Enterprise 10-Sep-2014 Tracy Tsai, Leslie Fiering, Ken Dulaney, Roberta Cozza, Jon Erensen, Stephen Kleynhans, Tiffani Bova, Anshul Gupta, CK Lu, Andrew Neff, Mark Paine, Rob Smith
The Future of Sales Depends on Solving the Seller's Dilemma 08-Sep-2014 Tiffani Bova
Vendor Rating: Infor 08-Sep-2014 Alexander Drobik, Nigel Montgomery, Massimo Pezzini, Kimberly Collins, Nigel Rayner, Marc Halpern, Kristian Steenstrup, Tim Payne, Tiffani Bova, John E. Van Decker, Christian Hestermann, Joseph Neapolitan, Ron Hanscome
Tech Go-to-Market: Using Gartner's Market Clock for Precision Sales and Marketing Strategies 04-Aug-2014 Hank Barnes, Tiffani Bova, Monica Basso
Tech Go-to-Market: The Future of Indirect Channels Will Focus on a Few Key Themes to Improve Performance 18-Jul-2014 Tiffani Bova