Analyst Profile
Tiffani Bova
Tiffani Bova
VP Distinguished Analyst
Sherman Oaks, CA USA
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Years of Experience
8 years at Gartner
18 years IT industry
Areas of Coverage
Cross Industries
Outsourcing & IT Services

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Roles and Responsibilities
Tiffani Bova is a VP and Distinguished Analyst with Gartner Research, where she covers IT sales strategies and channel innovation. Ms. Bova's area of specialization includes the development of comprehensive sales strategies such as channel program development and optimization, go-to-market models, and the impact cloud will have on traditional sales initiatives. In 2013, she led a special report titled "The Future of IT Sales" (www.gartner.com/futureofitsales), which looked at the challenges and opportunites sales leaders face as they navigate this market landscape. Ms. Bova is also one of the lead analysts covering cloud services brokerage as a new role for service providers to play in their quest to stay relevant. In addition, she conducts significant public speaking at major industry events and publishing in leading industry periodicals on these topics. Ms. Bova helps both service providers and channel companies differentiate in meaningful ways to capture new growth opportunities and win in the market.
Previous Experience
Ms. Bova has 15 years of experience in the IT industry. Prior to joining Gartner, she was responsible for the strategy and execution of indirect channel programs and sales revenue for Gateway's Professional Business Unit. Previously, she led sales, marketing and channel strategies for Web hosting, managed services and dedicated hosting companies such as Interland (Web.com and Peer 1) and Affinity Internet and professional services sales organizations for Inacom/Vanstar and Sprint.
Professional Background
Gateway Computers, Senior Director, Indirect Channel Sales and Programs, 2 years
Interland, Vice President, Indirect Sales, Programs and Marketing, 2 years
Affinity Internet, Vice President, Indirect Sales and Programs, 2 years
Industry Awards/Accolades
Top-rated speaker at many leading IT industry events around the globe, including many of the largest partner conferences.
Recognized by many industry publications as a thought leader and a strong advocate for indirect sales and future sales scenarios.
Education
Executive Development Program, The Wharton School, University of Pennsylvania
Executive Education, Management Development Program, USC
B.S., Arizona State University




LATEST RESEARCH 0 More by this author
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Cisco Launches Its Cloud Business With a Bold Strategic Shift to Services 27-Mar-2014 Tim Zimmerman, Tiffani Bova, Eric Goodness, Gregor Petri
Sales and Channel Strategy High-Tech Initiative Overview 21-Jan-2014 Tiffani Bova, Mark Paine
Marketing, Sales and Channel Effectiveness High-Tech Initiative Overview 21-Jan-2014 Tiffani Bova, Mark Paine
Tech Go-to-Market: A Definitions Guide for Technology Sales and Channels 17-Jan-2014 Mark Paine, Tiffani Bova
Predicts 2014: Cloud Services Brokerage 02-Jan-2014 Daryl C. Plummer, Tiffani Bova, Gregor Petri, Ed Anderson