Analyst Profile
Andrew Frank
Andrew Frank
VP Distinguished Analyst
New York USA
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Years of Experience
8 years at Gartner
33 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also specializes in advertising technology and business trends with Gartner's Media Research team. His research focuses on new opportunities in digital advertising and media intelligence leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Previous Experience
Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
Professional Background
Organic (an Omnicom Company), Group Director of Engineering, 2 years
Viant, Vice President and CTO, Media & Entertainment, 6 years
Ogilvy & Mather Interactive, Vice President, Partner, Head of Technical Design, 4 years
Industry Awards/Accolades
2009 Gartner Quantitative Research Excellence Award
2007 Gartner Research Thought Leadership Award
2007 Gartner Industry Research Einstein Award: "Best in Thought Leadership"
Webby Award: "Best Music Site on the Internet" (2001)
New Media Invision Award: "Best Streaming Media Website" (Sputnik7) (1999)
DMA Silver Echo Award: ExpressNet on America Online (1995)
Education
B.A., with high honors, Wesleyan University




LATEST RESEARCH 0 More by this author
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LinkedIn Builds Out Its Ad Platform With Deal to Buy Bizo 28-Jul-2014 Adam Sarner, Andrew Frank, Chris Fletcher
Hype Cycle for Advertising, 2014 08-Jul-2014 Andrew Frank, Mike McGuire
Broadcast Business Model Endures as Aereo Loses Legal Challenge 01-Jul-2014 Andrew Frank, Mike McGuire
How Progressive Companies Manage Data-Driven Marketing 25-Jun-2014 Andrew Frank, Laura McLellan
Forecast: Public Cloud Services, Worldwide, 2012-2018, 2Q14 Update 25-Jun-2014 Ed Anderson, Lai-ling Lam, Yanna Dharmasthira, Chad Eschinger, Susan Cournoyer, Cathy Tornbohm, Jeffrey Roster, Bianca Francesca Granetto, Gianluca Tramacere, Dean Blackmore, Joanne M. Correia, Laurie F. Wurster, Tom Eid, Ruggero Contu, Venecia K Liu, Fabrizio Biscotti, Chris Pang, Dan Sommer, TJ Singh, Andrew Frank, Hai Hong Swinehart, Alan Dayley, Gregor Petri, Jie Zhang, Morgan Yeates, Douglas Toombs, Rajesh Kandaswamy