Analyst Profile
Andrew Frank
Andrew Frank
VP Distinguished Analyst
New York USA
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Years of Experience
8 years at Gartner
33 years IT industry
Areas of Coverage
Digital Marketing
Digital Marketing

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Roles and Responsibilities
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also specializes in advertising technology and business trends with Gartner's Media Research team. His research focuses on new opportunities in digital advertising and media intelligence leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Previous Experience
Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
Professional Background
Organic (an Omnicom Company), Group Director of Engineering, 2 years
Viant, Vice President and CTO, Media & Entertainment, 6 years
Ogilvy & Mather Interactive, Vice President, Partner, Head of Technical Design, 4 years
Industry Awards/Accolades
2013 Gartner Research Thought Leadership Award
2009 Gartner Quantitative Research Excellence Award
2007 Gartner Research Thought Leadership Award
2007 Gartner Industry Research Einstein Award: "Best in Thought Leadership"
Webby Award: "Best Music Site on the Internet" (2001)
New Media Invision Award: "Best Streaming Media Website" (Sputnik7) (1999)
DMA Silver Echo Award: ExpressNet on America Online (1995)
Education
B.A., with high honors, Wesleyan University




LATEST RESEARCH 0 More by this author
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Financial Services Marketers Seek New Roles in Digital Commerce 16-Sep-2014 Andrew Frank, Laura McLellan
Marketing Tech Mergers Continue; Alliance Data to Buy Conversant 16-Sep-2014 Andrew Frank
Maturity Model for Data-Driven Marketing 05-Sep-2014 Andrew Frank, Martin Kihn
Innovative Tech Providers for Chief Marketing Technologists to Consider 27-Aug-2014 Andrew Frank
Rocket Fuel Extends Its Trajectory With [X+1] Acquisition Deal 08-Aug-2014 Andrew Frank