Analyst Profile
Andrew Frank
Andrew Frank
VP Distinguished Analyst
New York USA
Print This Page
Years of Experience
8 years at Gartner
33 years IT industry
Areas of Coverage
Digital Marketing

View Latest Research
Create Analyst Alert
Contact Gartner
Roles and Responsibilities
Andrew Frank covers marketing and media. As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals. He also specializes in advertising technology and business trends with Gartner's Media Research team. His research focuses on new opportunities in digital advertising and media intelligence leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Previous Experience
Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
Professional Background
Organic (an Omnicom Company), Group Director of Engineering, 2 years
Viant, Vice President and CTO, Media & Entertainment, 6 years
Ogilvy & Mather Interactive, Vice President, Partner, Head of Technical Design, 4 years
Industry Awards/Accolades
2009 Gartner Quantitative Research Excellence Award
2007 Gartner Research Thought Leadership Award
2007 Gartner Industry Research Einstein Award: "Best in Thought Leadership"
Webby Award: "Best Music Site on the Internet" (2001)
New Media Invision Award: "Best Streaming Media Website" (Sputnik7) (1999)
DMA Silver Echo Award: ExpressNet on America Online (1995)
B.A., with high honors, Wesleyan University

LATEST RESEARCH 0 More by this author

Publish Date


Monetizing Media Content Key Initiative Overview 10-Apr-2014 Andrew Frank
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Forecast: Public Cloud Services, Worldwide, 2012-2018, 1Q14 Update 31-Mar-2014 Ed Anderson, Lai-ling Lam, Yanna Dharmasthira, Chad Eschinger, Susan Cournoyer, Cathy Tornbohm, Jeffrey Roster, Bianca Francesca Granetto, Gianluca Tramacere, Dean Blackmore, Joanne M. Correia, Laurie F. Wurster, Tom Eid, Ruggero Contu, Venecia K Liu, Fabrizio Biscotti, Chris Pang, Dan Sommer, TJ Singh, Andrew Frank, Hai Hong Swinehart, Alan Dayley, Gregor Petri, Jie Zhang, Morgan Yeates, Douglas Toombs, Rajesh Kandaswamy
IgnitionOne Ignites Its Hub With DMP Acquisition 20-Mar-2014 Martin Kihn, Andrew Frank
Oracle Brings Ad Tech Into Its Marketing Cloud With BlueKai Acquisition 27-Feb-2014 Andrew Frank, Martin Kihn, Adam Sarner