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Andrew Frank
VP Distinguished Analyst
New York USA
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Years of Experience
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7 years at Gartner
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32 years IT industry
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Roles and Responsibilities
Andrew Frank covers marketing and media.
As VP Distinguished Analyst with Gartner for Marketing Leaders, Mr. Frank specializes in best practices for data-driven marketing, including how organizations can use data to drive sales, loyalty, innovation, brand value and other business goals.
He also specializes in advertising technology and business trends with Gartner's Media Research team. His research focuses on new opportunities in digital advertising and media intelligence leveraging mobile, social, video, and advanced TV platforms and channels, and utilizing advanced targeting, metrics, interactive design, and real-time ad operations.
Previous Experience
Mr. Frank has spent more than 28 years focusing on technology-driven innovation for major media companies, ad agencies, and startups, and the last 15 focused on interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
Professional Background
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Organic (an Omnicom Company), Group Director of Engineering, 2 years
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Viant, Vice President and CTO, Media & Entertainment, 6 years
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Ogilvy & Mather Interactive, Vice President, Partner, Head of Technical Design, 4 years
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Industry Awards/Accolades
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2009 Gartner Quantitative Research Excellence Award
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2007 Gartner Research Thought Leadership Award
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2007 Gartner Industry Research Einstein Award: "Best in Thought Leadership"
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Webby Award: "Best Music Site on the Internet" (2001)
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New Media Invision Award: "Best Streaming Media Website" (Sputnik7) (1999)
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DMA Silver Echo Award: ExpressNet on America Online (1995)
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Education
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B.A., with high honors, Wesleyan University
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Title
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Publish Date
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Author(s)
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The Impact of Ad Tech on Digital Marketing Operations
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08-May-2013
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Andrew Frank, Bill Gassman
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Cool Vendors in Data-Driven Marketing, 2013
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30-Apr-2013
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Andrew Frank
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Cool Vendors in Media, 2013
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30-Apr-2013
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Allen Weiner, Mike McGuire, Andrew Frank
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Cool Vendors in Privacy, 2013
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24-Apr-2013
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Carsten Casper, Andrew Frank, Monica Basso
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Cool Vendors in Digital Marketing, 2013
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22-Apr-2013
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Adam Sarner, Allen Weiner, Andrew Frank, Julie Hopkins
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