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Andrew Frank
Research VP
New York USA
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Years of Experience
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4 years at Gartner
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29 years IT industry
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Roles and Responsibilities
Andrew Frank covers marketing and advertising technology trends as a research vice president with Gartner Research's media team. His research has focused on new opportunities in search engine marketing, viral marketing and social media, online video and consumer-generated advertising, mobile and next-generation TV advertising, engagement metrics, ad networks and exchanges, and advanced ad operations.
Previous Experience
Mr. Frank has spent more than 25 years focusing on technology-driven innovation for major media companies and startups, and the last 15 focused on interactive marketing and Internet development, providing him with knowledge not just of the technologies, but also of the business goals and practices of media and advertising companies.
Professional Background
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Organic (an Omnicom company), Group Director of Engineering, 2 years
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Viant, Vice President and CTO, Media & Entertainment, 6 years
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Ogilvy & Mather Interactive, Vice President, Partner, Head of Technical Design, 4 years
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Industry Awards/Accolades
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2007 Gartner Research Thought Leadership Award
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2007 Gartner Industry Research Einstein Award: "Best in Thought Leadership"
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Webby Award: "Best Music Site on the Internet" (2001)
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New Media Invision Award: "Best Streaming Media Website" (Sputnik7) (1999)
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DMA Silver Echo Award: ExpressNet on America Online (1995)
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Education
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B.A. (with high honors), Wesleyan University
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Title
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Publish Date
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Author(s)
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Top Industry Predictions 2010: The Recession's Aftermath Proves Challenging
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29-Dec-2009
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Kimberly Harris-Ferrante, Jorge Lopez, David Furlonger, Bill Rust, Zarko Sumic, Keith Harrison, Andrea Di Maio, Thomas J. Handler, M.D., Wes Rishel, Robert H. Booz, Dan Miklovic, Allen Weiner, Andrew Frank, Mike McGuire, Gale Daikoku, Hung LeHong, Alistair Newton
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Foundations for Digital Experience Management Are in Place
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28-Dec-2009
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Mike McGuire, Andrew Frank
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Introducing Social Software in the Workplace and Externally Facing Social Software: Market Definition Update
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07-Dec-2009
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Nikos Drakos, Anthony Bradley, Andrew Frank, Carol Rozwell, James Lundy, Adam Sarner
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Yahoo Hits the Reset Button and Looks to Build Momentum
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04-Dec-2009
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Allen Weiner, Andrew Frank, Mike McGuire
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Predicts 2010: Ecosystems of Content Experiences
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03-Dec-2009
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Mike McGuire, Andrew Frank, Allen Weiner, Adam Daum
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