Analyst Profile
Rita L. Sallam
Rita L. Sallam
Research VP
Clarksville, MD USA
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Years of Experience
5 years at Gartner
25 years IT industry
Areas of Coverage
Business Intelligence

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Roles and Responsibilities
Rita Sallam is a research vice president at Gartner, where she focuses on business intelligence (BI) and analytics. This includes writing about and advising organizations on market trends, vendors and best practices. Of particular interest is advanced analytics on diverse data and decision management and optimization including collaborative decision making, which is the convergence of technologies that improve the quality and transparency of decisions.
Previous Experience
Mrs. Sallam joined Gartner in 2008 with almost 20 years of experience in the enterprise software market. Before that, she spent 10 years with Oracle, delivering role-based competitive intelligence and strategic analysis on BI, data warehousing, data integration and master data management markets to sales, development, product strategy and senior management. Prior to that, she led business planning, fundraising and strategy development for two middleware startups and was a management/strategy consultant for Arthur D. Little.
Professional Background
Oracle, Senior Director of Competitive Intelligence, 10 years
Concept 5 Technologies, Director of Business Planning, 4 years
Arthur D. Little, Management/Strategy Consultant, 4 years
Education
M.B.A., Finance, Northeastern University
B.S/B.A, International Business/French, American University




LATEST RESEARCH 0 More by this author
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Technology Overview for Social Analytics for Public-Facing Social Media 22-May-2013 Jenny Sussin, Carol Rozwell, Rita L. Sallam
Cool Vendors in Analytics, 2013 02-May-2013 Gareth Herschel, Joe Bugajski, Christopher Iervolino, Thomas Otter, Khushbu Pratap, Carol Rozwell, Rita L. Sallam, W. Roy Schulte
Cool Vendors in Content and Social Analytics, 2013 25-Apr-2013 Rita L. Sallam, Carol Rozwell, Whit Andrews, Anne Lapkin, Jenny Sussin, Lisa Kart
Maporama Could Help Enhance Tibco Spotfire's Product Road Map 01-Apr-2013 Joao Tapadinhas, Rita L. Sallam
Magic Quadrant for Business Intelligence and Analytics Platforms 05-Feb-2013 Kurt Schlegel, Rita L. Sallam, Daniel Yuen, Joao Tapadinhas