Analyst Profile
Chris Fletcher
Chris Fletcher
Research Director
Boston, MA USA
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Years of Experience
7 years at Gartner
36 years IT industry
Areas of Coverage
Customer Relationship Management

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Roles and Responsibilities
Chris Fletcher brings 30 years of industry experience and insight to his role as Research Director of Enterprise Applications at Gartner. He provides client value by focusing on the intersection of strategy, technology and business requirements and by helping clients to build and focus their customer-centric vision. He is part of Gartner's Customer Relationship Management (CRM) research organization and has published research on digital commerce and CRM, including the Magic Quadrant for E-Commerce, the Magic Quadrant for CRM Lead Management, the Vendor Guide for E-Commerce: 2014, and the MarketScope for B2B Price Optimization and Management. Mr. Fletcher has been quoted in The New York Times, Wall Street Journal, USA Today, Information Week and several Web publications, and he speaks frequently at industry and trade events.
Previous Experience
Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.
Professional Background
AMR Research, Research Director: CRM & E-Commerce, 3 years
Nokia, Director of Alliance & Solution Marketing: Mobile Enterprise Applications, 2 years
Aberdeen Group, Vice President and Managing Director, 6 years
Education
M.B.A., University of New Hampshire, Whittemore School of Business & Economics
B.A., University of New Hampshire




LATEST RESEARCH 0 More by this author
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LinkedIn Builds Out Its Ad Platform With Deal to Buy Bizo 28-Jul-2014 Adam Sarner, Andrew Frank, Chris Fletcher
Midmarket Context: 'Magic Quadrant for CRM Lead Management' 21-Jul-2014 Chris Fletcher
Magic Quadrant for CRM Lead Management 17-Jun-2014 Chris Fletcher, Adam Sarner, Julie Hopkins
Tap Into CRM Use Cases for Big Data and Analytics to Drive Customer Engagement 15-May-2014 Praveen Sengar, Ed Thompson, Kimberly Collins, Jim Davies, Chris Fletcher, Jenny Sussin, Penny Gillespie, Brian Manusama, David Kohler, Bhavish Sood
Cool Vendors in E-Commerce, 2014 25-Apr-2014 David Kohler, Penny Gillespie, Chris Fletcher, Gene Alvarez, Praveen Sengar