Analyst Profile
Chris Fletcher
Chris Fletcher
Research Director
Boston, MA USA
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Years of Experience
7 years at Gartner
36 years IT industry
Areas of Coverage
Customer Relationship Management

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Roles and Responsibilities
Chris Fletcher brings 30 years of industry experience and insight to his role as Research Director of Enterprise Applications at Gartner. He provides client value by focusing on the intersection of strategy, technology and business requirements and by helping clients to build and focus their customer-centric vision. Chris is part of Gartner's Customer Relationship Management (CRM) research organization and has published research on CRM and e-commerce, including specific coverage on CRM Lead Management, digital e-commerce, price optimization, partner management, and related marketing/sales/e-commerce topics. Chris has been quoted in The New York Times, Wall Street Journal, USA Today, Information Week, and in several web publications, and speaks frequently at industry and trade events.
Previous Experience
Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.
Professional Background
AMR Research, Research Director: CRM & E-Commerce, 3 years
Nokia, Director of Alliance & Solution Marketing: Mobile Enterprise Applications, 2 years
Aberdeen Group, Vice President and Managing Director, 6 years
Education
M.B.A., University of New Hampshire, Whittemore School of Business & Economics
B.A., University of New Hampshire




LATEST RESEARCH 0 More by this author
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Cool Vendors in CRM Marketing Applications, 2014 27-Mar-2014 Kimberly Collins, Chris Fletcher, Jenny Sussin
Criteria for the 2014 Magic Quadrant for Digital Commerce 18-Mar-2014 Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, David Kohler
The Gartner CRM Vendor Guide, 2014 10-Mar-2014 Jim Davies, Ed Thompson, Gareth Herschel, Michael Maoz, Robert P. Desisto, Adam Sarner, Kimberly Collins, Drew Kraus, Joanne M. Correia, Patrick J. Sullivan, Bern Elliot, Twiggy Lo, TJ Singh, Teresa Jones, Jenny Sussin, Olive Huang, Tsuyoshi Ebina, Chris Fletcher, Praveen Sengar, Penny Gillespie, Saul Judah, Brian Manusama
Criteria for the 2014 Magic Quadrant for CRM Lead Management 29-Jan-2014 Chris Fletcher, Adam Sarner, Julie Hopkins
The Gartner E-Commerce Vendor Guide, 2014 06-Dec-2013 Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, David Kohler, Joanne M. Correia, Olive Huang