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Chris Fletcher
Research Director
Boston, MA USA
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Years of Experience
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6 years at Gartner
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35 years IT industry
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Roles and Responsibilities
Chris Fletcher brings 30 years of industry experience and insight to his role as Research Director of Enterprise Applications at Gartner. He provides client value by focusing on the intersection of strategy, technology and business requirements and by helping clients to build and focus their customer-centric vision.
Chris is part of Gartner's Customer Relationship Management (CRM) research organization and has published research on CRM and e-commerce, including specific coverage on CRM Lead Management, digital e-commerce, price optimization, partner management, and related marketing/sales/e-commerce topics.
Chris has been quoted in The New York Times, Wall Street Journal, USA Today, Information Week, and in several web publications, and speaks frequently at industry and trade events.
Previous Experience
Mr. Fletcher has worked in the information industry for more than 30 years, including 14 years as an industry analyst covering CRM, e-commerce, enterprise applications and enterprise mobility.
Professional Background
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AMR Research, Research Director: CRM & E-Commerce, 3 years
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Nokia, Director of Alliance & Solution Marketing: Mobile Enterprise Applications, 2 years
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Aberdeen Group, Vice President and Managing Director, 6 years
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Education
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M.B.A., University of New Hampshire, Whittemore School of Business & Economics
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B.A., University of New Hampshire
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Title
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Publish Date
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Author(s)
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Magic Quadrant for E-Commerce
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08-May-2013
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Praveen Sengar, Gene Alvarez, Chris Fletcher
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Magic Quadrant for CRM Lead Management
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23-Apr-2013
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Chris Fletcher
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Cool Vendors in E-Commerce, 2013
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09-Apr-2013
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Chris Fletcher, Gene Alvarez, Praveen Sengar, Penny Gillespie, Regina Casonato, Andrew Frank
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Future E-Commerce Success With Customer Experience Depends on CRM: A Gartner Team Perspective
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04-Apr-2013
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Gene Alvarez, Ed Thompson, Michael Maoz, Robert P. Desisto, Adam Sarner, Kimberly Collins, Jim Davies, Johan Jacobs, Chris Fletcher, Praveen Sengar, Jenny Sussin, Patrick Stakenas, Penny Gillespie
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The Eight Building Blocks of CRM: Strategy
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14-Feb-2013
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Chris Fletcher
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