Analyst Profile
Jake Sorofman
Jake Sorofman
Research Director
Asheville, NC USA
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Years of Experience
2 years at Gartner
16 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.
Previous Experience
Before joining Gartner, Mr. Sorofman founded a boutique content marketing agency, and he held communications, product marketing, CMO and other leadership positions with software startups and established technology companies. He blended content and communications strategies into high-impact brand engagement.
Professional Background
Marketlever, Founding Partner, 2 years
rPath, CMO, 3 years
Mercury Interactive, VP of Product Marketing, 2 years
Education
M.A., Liberal Arts (expected), University of North Carolina Asheville
M.B.A., Bentley University (Beta Gamma Sigma, George Hay Brown Marketing Scholar of the Year)
B.A., English and Political Science, University of New Hampshire




LATEST RESEARCH 0 More by this author
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Author(s)

Use Personas to Drive Exceptional Customer Experiences 31-Jul-2014 Jake Sorofman, Brian Prentice
Hype Cycle for Digital Marketing, 2014 02-Jul-2014 Adam Sarner, Jake Sorofman
Navigating the Intelligent Brand Framework 24-Jun-2014 Jake Sorofman, Andrew Frank
Use Gartner's Digital Marketing Maturity Model to Build Marketing Muscle 06-Jun-2014 Jennifer S. Beck, Julie Hopkins, Martin Kihn, Mike McGuire, Laura McLellan, Jake Sorofman, Allen Weiner
Agenda Overview for Customer Experience, 2014 21-May-2014 Jake Sorofman