Analyst Profile
Jake Sorofman
Jake Sorofman
Research Director
Asheville, NC USA
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Years of Experience
2 years at Gartner
16 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on customer experience and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.
Previous Experience
Before joining Gartner, Mr. Sorofman founded a boutique content marketing agency, and he held communications, product marketing, CMO and other leadership positions with software startups and established technology companies. He blended content and communications strategies into high-impact brand engagement.
Professional Background
Marketlever, Founding Partner, 2 years
rPath, CMO, 3 years
Mercury Interactive, VP of Product Marketing, 2 years
Education
M.A., Liberal Arts (expected), University of North Carolina Asheville
M.B.A., Bentley University (Beta Gamma Sigma, George Hay Brown Marketing Scholar of the Year)
B.A., English and Political Science, University of New Hampshire




LATEST RESEARCH 0 More by this author
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Author(s)

How to Design Customer Experiences Using Persona-Driven Buying Journeys 12-Sep-2014 Jake Sorofman
The CMO's First 100 Days 08-Sep-2014 Jake Sorofman, Richard Fouts, Yvonne Genovese
Where Mobile Fits on the Strategic Road Map 05-Sep-2014 Mike McGuire, Jake Sorofman
Market Guide for Digital Marketing Technology Integrators 22-Aug-2014 Jake Sorofman, Laura McLellan, Patrick J. Sullivan
The Digital Marketer's First 100 Days 21-Aug-2014 Richard Fouts, Jake Sorofman