Analyst Profile
Jake Sorofman
Jake Sorofman
Research Director
Asheville, NC USA
Print This Page
Years of Experience
2 years at Gartner
16 years IT industry
Areas of Coverage
Digital Marketing

View Latest Research
Resources
Create Analyst Alert
Contact Gartner
Roles and Responsibilities
Jake Sorofman analyzes digital marketing strategy, trends and practices. He focuses on mobile, social and content marketing and helps clients use these techniques to engage customers, evangelize their brands, grow revenue and transform their business.
Previous Experience
Before joining Gartner, Mr. Sorofman founded a boutique content marketing agency, and he held communications, product marketing, CMO and other leadership positions with software startups and established technology companies. He blended content and communications strategies into high-impact brand engagement.
Professional Background
Marketlever, Founding Partner, 2 years
rPath, CMO, 3 years
Mercury Interactive, VP of Product Marketing, 2 years
Education
M.A., Liberal Arts (expected), University of North Carolina Asheville
M.B.A., Bentley University (Beta Gamma Sigma, George Hay Brown Marketing Scholar of the Year)
B.A., English and Political Science, University of New Hampshire




LATEST RESEARCH 0 More by this author
Title

Publish Date

Author(s)

Cool Vendors in Digital Marketing, 2014 04-Apr-2014 Adam Sarner, Richard Fouts, Jake Sorofman, Julie Hopkins
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Find an Operations Chief to Orchestrate Digital Marketing Like a Maestro 31-Mar-2014 Jake Sorofman
Find a Digital CMO to Drive Strategic Growth and Change 05-Mar-2014 Jake Sorofman
How to Measure and Prove the Business Value of Your Content Marketing Program 28-Feb-2014 Jake Sorofman, Martin Kihn