Analyst Profile
Martin Kihn
Martin Kihn
Research Director
Saint Louis Park, MN USA
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Years of Experience
1 year at Gartner
9 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Martin Kihn covers data-driven marketing and marketing analytics, focusing on the use of data to improve marketing strategy, customer acquisition and retention. As Research Director with Gartner for Marketing Leaders, Mr. Kihn helps clients develop and deliver actionable insights based on the analysis of campaign, site and social information.
Previous Experience
Mr. Kihn previously held positions as VP and Director of Strategy and Analytics at full-service global advertising agencies. He specialized in developing, measuring and optimizing digital and social marketing strategies for clients including General Motors, H&R Block, Delta Air Lines and American Express. Focus areas included website and digital marketing analytics and the optimization of display and social campaigns. His passion for strategic thinking started as a management consultant at Booz & Co. He wrote the book "House of Lies," which was the basis for a Showtime series of the same name that premiered in January 2012.
Professional Background
Fallon Worldwide, Director of Strategic Analysis, 3 years
Digitas, Vice President/Director, Strategy & Analysis, 6 years
Booz & Co., Sr. Associate, 3 years
Education
M.B.A. with honors, Columbia Business School
B.A., History, Yale University




LATEST RESEARCH 0 More by this author
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Use Gartner's Digital Marketing Maturity Model to Build Marketing Muscle 06-Jun-2014 Jennifer S. Beck, Julie Hopkins, Martin Kihn, Mike McGuire, Laura McLellan, Jake Sorofman, Allen Weiner
How to Promote Employee Engagement Using Five Tricks From the Marketing Team 30-May-2014 Martin Kihn, Matthew W. Cain
How to Choose a Provider for Data Visualization and Dashboards 29-May-2014 Martin Kihn
Survey Shows CEOs See Leading Role for Marketing in Digital Business 16-May-2014 Martin Kihn
Market Guide for Mobile Marketing Analytics 14-May-2014 Mike McGuire, Martin Kihn