 |
|
|
|
Alexa Bona
VP Distinguished Analyst
Bournemouth United Kingdom
|
|
|
|
|
|
|
Years of Experience
|
19 years at Gartner
|
|
|
19 years IT industry
|
|
|
|
|
|
Roles and Responsibilities
Alexa Bona is a vice president and distinguished analyst in Gartner Research, where her research currently focuses on IT management. As part of the IT asset management research practice, Mrs. Bona is responsible for coverage of future trends in software licensing and pricing practices, as well as maintenance and support models for business applications. She is also a generalist for software asset management trends and issues. In addition to looking at how models will evolve, Mrs. Bona advises organizations on deal negotiation strategies to help them achieve best-in-class, sustainable and flexible deals with major business application software vendors and SaaS providers, such as Google, IBM, Microsoft, Oracle, salesforce.com, Workday and SAP.
Previous Experience
Prior to her current position, Mrs. Bona was dedicated to research in the area of CRM, specifically in customer service and support. As part of the customer relationship management (CRM) research practice, she was responsible for coverage of trends in customer service, specifically contact center outsourcing. Mrs. Bona joined Gartner in 1994.
Education
|
|
B.A., History, The University of Manchester in England
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Title
|
|
|
|
Publish Date
|
|
|
|
Author(s)
|
|
|
Cool Vendors in ITAM, 2013
|
|
|
|
26-Apr-2013
|
|
|
|
Victoria Barber, Stewart Buchanan, Rob Schafer, Alexa Bona
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Negotiate Better Deals With SAP by Using Hana, Cloud Services and Other Proposal 'Hot Spots' as Leverage
|
|
|
|
11-Apr-2013
|
|
|
|
Roberto Sacco, Alexa Bona
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Cloud Contracts Need Security Service Levels to Better Manage Risk
|
|
|
|
15-Mar-2013
|
|
|
|
Jay Heiser, Alexa Bona
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Think Twice Before Signing SaaS or Cloud Agreements for Contract Life Cycle Management
|
|
|
|
27-Feb-2013
|
|
|
|
Nigel Montgomery, Alexa Bona, Deborah R Wilson
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Agenda Overview for IT Asset Management and Procurement, 2013
|
|
|
|
04-Jan-2013
|
|
|
|
Alexa Bona
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
