Analyst Profile
Alexa Bona
Alexa Bona
Managing VP
Bournemouth United Kingdom
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Years of Experience
20 years at Gartner
20 years IT industry
Areas of Coverage
IT Asset Management

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Roles and Responsibilities
Alexa Bona is a Managing Vice President and Distinguished Analyst in Gartner Research, where her research currently focuses on IT management. As part of the IT Procurement and Asset Management research practice, Mrs. Bona is responsible for coverage of future trends in software licensing and pricing practices, as well as maintenance and support models for software. She looks at how some of the contracting and pricing around cloud computing is evolving. In addition to looking at how models will evolve, Mrs. Bona advises organizations on deal negotiation strategies to help them achieve best-in-class, sustainable and flexible deals with major business application software vendors and SaaS providers, such as Google, IBM, Oracle,, Workday and SAP.
Previous Experience
Prior to her current position, Mrs. Bona was dedicated to research in the area of CRM, specifically in customer service and support. Mrs. Bona joined Gartner in 1994.
B.A., History, The University of Manchester in England

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Publish Date


SAP Indirect Access License Fees Can Be Significant and Unexpected 31-Jul-2014 Roberto Sacco, Alexa Bona, Derek Prior, Lori Samolsky
Digital Business Requires a Change in Software Licensing Models or Higher Costs Will Prevail 24-Apr-2014 Alexa Bona, Lori Samolsky
SAP's Shift to Online Terms Could Mean Increased Cost and Compliance Headaches 01-Apr-2014 Lori Samolsky, Alexa Bona
A 25% Miss in Expected Growth Plans Can Derail the Benefits of an Oracle ULA 26-Mar-2014 Jane B. Disbrow, Alexa Bona, Lori Samolsky
The Primary Use and Business Cases for SAP Hana Solutions 30-Jan-2014 Derek Prior, Alexa Bona, Massimo Pezzini, Nigel Rayner, Roxane Edjlali