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Alexa Bona
Research VP
London United Kingdom
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Years of Experience
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15 years at Gartner
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15 years IT industry
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Roles and Responsibilities
Alexa Bona is a Vice President in Gartner Research where her research currently focuses on IT management. As part of the IT asset management research practice, she is responsible for coverage of future trends in software licensing and pricing practices as well as maintenance and support models for business applications. Ms Bona is also a generalist for software asset management trends and issues. In addition to looking at how models will evolve, Ms. Bona advises organizations on deal negotiation strategies to help them achieve best-in-class, sustainable and flexible deals with major business application software vendors such as IBM, Microsoft, Oracle/Siebel, Salesforce.com and SAP.
Previous Experience
Prior to her current position, Ms. Bona was dedicated to research in the area of CRM, specifically in customer service and support. As part of the customer relationship management (CRM) research practice, she was responsible for coverage of trends in customer service, specifically contact center outsourcing. Ms. Bona joined Gartner in 1994.
Professional Background
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Gartner, Research Vice President, 10 years
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Education
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B.A., History, The University of Manchester in England
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Languages
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English
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German
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Title
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Publish Date
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Author(s)
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Vendor Rating: SAP
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13-Oct-2009
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Thomas Otter, Peter Wesche, Daniel Sholler, Yvonne Genovese, Christian Hestermann, Jeff Woods, Deborah R Wilson, Tim Payne, John Rizzuto, Ed Thompson, Alexa Bona, Robert P. Desisto, Nigel Rayner, John E. Van Decker, Gene Alvarez, Regina Casonato, Paul E. Proctor, Andreas Bitterer, Bob Igou, William Clark, James Holincheck, C. Dwight Klappich, Sharon A. Mertz, Kristian Steenstrup, Janelle B. Hill, Andrew White, Tom Eid
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Mitigate Risk and Optimize Value in SAP Enterprise Agreements
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09-Oct-2009
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Peter Wesche, Alexa Bona
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How Flexible IBM, Microsoft, Oracle and SAP Have Been With Software Customers During the Economic Downturn
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31-Aug-2009
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Alexa Bona, Jane B. Disbrow, Peter Wesche, Mike Chuba, William R. Snyder
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The 12 Difficult Questions You Must Pose to CRM SaaS Vendors to Reduce Cost and Risk
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07-Aug-2009
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Ed Thompson, Alexa Bona
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Develop a Framework for SaaS Application Business Continuity Risk Mitigation
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07-Aug-2009
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Deborah R Wilson, Alexa Bona
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