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Gareth Herschel
Research Director
Atlanta, GA USA
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Years of Experience
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14 years at Gartner
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16 years IT industry
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Roles and Responsibilities
Gareth Herschel is the lead analyst on the use of analytics to drive improved business performance in the area of customer relationships.
Today's analytical enterprise uses metrics to improve (not just track) performance, employs predictive analytics to drive better decisions, and applies social network analysis and text mining to improve understanding of customer segmentation, value and satisfaction across the marketing and customer service channels.
Previous Experience
Previously, Mr. Herschel trained as a business analyst in finance and logistics functions of IT companies.
Professional Background
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IBM, Business Strategy and Modeling Analyst, 1 year
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ICL, Logistics Analyst, 1 year
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Education
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Degree (honors), business administration, University of Bath, England
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Title
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Publish Date
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Author(s)
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Incorporating the Web Into Cross-Channel Customer Analysis
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13-Nov-2009
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Bill Gassman, Gareth Herschel
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Gartner's Business Intelligence, Analytics and Performance Management Framework
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19-Oct-2009
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Bill Hostmann, Nigel Rayner, Gareth Herschel
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CRM Now: Never Let a Good Crisis Go to Waste
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28-Sep-2009
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Adam Sarner, Gareth Herschel
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Hype Cycle for E-Commerce, 2009
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11-Sep-2009
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Gene Alvarez, Adam Sarner, Norbert J. Scholz, William Clark, Yefim V. Natis, David Mitchell Smith, Gene Phifer, Benoit J. Lheureux, Paolo Malinverno, Johan Jacobs, Jeffrey Mann, Mike McGuire, Van L. Baker, Hung LeHong, Anne Lapkin, Bill Gassman, Whit Andrews, Michael J. King, Jim Davies, Pete Basiliere, Andrew Frank, John Radcliffe, Deborah R Wilson, Nikos Drakos, David Gootzit, Ted Chamberlin, Richard J. De Lotto, Lydia Leong, Michael Maoz, Michael Dunne, Andrew White, Stephen Forte, Allen Weiner, Rita E. Knox, Gareth Herschel
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Analytic Application Adoption Intentions From 2009 Gartner User Wants and Needs Survey
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04-Sep-2009
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Gareth Herschel
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