Analyst Profile
Allen Weiner
Allen Weiner
Research VP
Scottsdale, AZ USA
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Years of Experience
11 years at Gartner
27 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on “Commerce Everywhere” provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results. He focuses on the key business, technology and social issues that confront media industry leaders in publishing, advertising, content distribution and licensing.
Previous Experience
Allen is a pioneer in Internet publishing and online audience measurement. In 1993, he was general manager of new media for the San Francisco Chronicle & Examiner, where he built and managed the first daily newspaper website. From 1999 to 2002, he was on the startup team for NetRatings, one of the first audience measurement firms; he was responsible for building out several vertical-based research services. Allen also worked for Dataquest, which was acquired by Gartner, where he and his team developed successful services focusing on the Internet, e-commerce and e-media marketplaces.
Professional Background
NetRatings, Vice President, Analytical Services, 3 years
Gartner Dataquest, Chief Analyst, 5 years
San Francisco Chronicle, General Manager, New Media, 2 years
Education
B.A., American Studies, Muhlenberg College
M.A., Radio-TV-Film, Temple University




LATEST RESEARCH 0 More by this author
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Digital Commerce Gets Bigger Share of Digital Marketing Budget 02-Apr-2014 Aparna Bajaj, Allen Weiner, Laura McLellan
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Gartner Webinar: 2014 Digital Marketing Predictions Show Future Bright for Empowered Consumers 21-Feb-2014 Jennifer S. Beck, Allen Weiner, Mike McGuire, Laura McLellan, Julie Hopkins, Jennifer Polk, Eric Purchase
Agenda Overview for Media, 2014 07-Jan-2014 Andrew Frank, Allen Weiner, Mike McGuire
Magazines Should Go Beyond Replicas to Show Value 19-Dec-2013 Allen Weiner