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Years of Experience
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10 years at Gartner
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26 years IT industry
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Roles and Responsibilities
Allen Weiner shares insights on how to monetize digital marketing through commerce. His focus on âCommerce Everywhereâ provides perspective on how social, mobile, search and emerging channels can be tapped to improve customer experiences and drive business results. He focuses on the key business, technology and social issues that confront media industry leaders in publishing, advertising, content distribution and licensing.
Previous Experience
Allen is a pioneer in Internet publishing and online audience measurement. In 1993, he was general manager of new media for the San Francisco Chronicle & Examiner, where he built and managed the first daily newspaper website. From 1999 to 2002, he was on the startup team for NetRatings, one of the first audience measurement firms; he was responsible for building out several vertical-based research services. Allen also worked for Dataquest, which was acquired by Gartner, where he and his team developed successful services focusing on the Internet, e-commerce and e-media marketplaces.
Professional Background
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NetRatings, Vice President, Analytical Services, 3 years
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Gartner Dataquest, Chief Analyst, 5 years
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San Francisco Chronicle, General Manager, New Media, 2 years
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Education
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B.A., American Studies, Muhlenberg College
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M.A., Radio-TV-Film, Temple University
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