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Mike McGuire
Research VP
San Jose, CA USA
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Years of Experience
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13 years at Gartner
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23 years IT industry
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Roles and Responsibilities
As Vice President, Research, for Mobile Marketing, Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Mr. McGuire also covers the online music and media distribution, DRM, copyright-related issues, publishing, and how social networking technology can provide new strategic opportunities for media companies. Topics he covers include the consumer adoption of online music services and emerging business models. He also identifies technologies that can be used to develop new business models or overhaul existing models.
Previous Experience
Prior to rejoining Gartner in 2000, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Professional Background
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Small Systems Design (later ThinkOutside), VP - Marketing, 1 year
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Geoworks, Manager - PR/Analyst Relations, 1 year
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GRiD Systems, Senior PR Writer, 2 years
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Education
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B.A., Journalism, San Jose State University
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