Analyst Profile
Mike McGuire
Mike McGuire
Research VP
Santa Clara, CA USA
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Years of Experience
14 years at Gartner
24 years IT industry
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Roles and Responsibilities
As Vice President, Research, for Mobile Marketing, Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands. Mr. McGuire also covers the online music and media distribution, DRM, copyright-related issues, publishing, and how social networking technology can provide new strategic opportunities for media companies. Topics he covers include the consumer adoption of online music services and emerging business models. He also identifies technologies that can be used to develop new business models or overhaul existing models.
Previous Experience
Prior to rejoining Gartner in 2000, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Professional Background
Small Systems Design (later ThinkOutside), VP - Marketing, 1 year
Geoworks, Manager - PR/Analyst Relations, 1 year
GRiD Systems, Senior PR Writer, 2 years
Education
B.A., Journalism, San Jose State University




LATEST RESEARCH 0 More by this author
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Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Gartner Webinar: 2014 Digital Marketing Predictions Show Future Bright for Empowered Consumers 21-Feb-2014 Jennifer S. Beck, Allen Weiner, Mike McGuire, Laura McLellan, Julie Hopkins, Jennifer Polk, Eric Purchase
Find a Mobile Marketing Leader to Turn Mobile Into a Strategic Asset 22-Jan-2014 Mike McGuire
Coming Unbundled — Why the TV Industry Will End Up Like the Music Industry 21-Jan-2014 Mike McGuire
Agenda Overview for Media, 2014 07-Jan-2014 Andrew Frank, Allen Weiner, Mike McGuire