Analyst Profile
Mike McGuire
Mike McGuire
Research VP
San Jose, CA USA
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Years of Experience
13 years at Gartner
23 years IT industry
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Roles and Responsibilities
As Vice President, Research, for Mobile Marketing, Mike McGuire guides digital marketers on best practices for developing strategies. He specializes in how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands. Mr. McGuire also covers the online music and media distribution, DRM, copyright-related issues, publishing, and how social networking technology can provide new strategic opportunities for media companies. Topics he covers include the consumer adoption of online music services and emerging business models. He also identifies technologies that can be used to develop new business models or overhaul existing models.
Previous Experience
Prior to rejoining Gartner in 2000, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Professional Background
Small Systems Design (later ThinkOutside), VP - Marketing, 1 year
Geoworks, Manager - PR/Analyst Relations, 1 year
GRiD Systems, Senior PR Writer, 2 years
Education
B.A., Journalism, San Jose State University




LATEST RESEARCH 0 More by this author
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Author(s)

'SoLoMo' Is the Mantra of the Mobile Marketing Master 03-May-2013 Mike McGuire
Cool Vendors in Media, 2013 30-Apr-2013 Allen Weiner, Mike McGuire, Andrew Frank
Cool Vendors in Mobile Marketing, 2013 26-Apr-2013 Mike McGuire, Jake Sorofman
What Mobile Advertising's Growth Means for Marketers 08-Apr-2013 Mike McGuire, Stephanie Baghdassarian, Andrew Frank
Where Mobile Fits on the Strategic Road Map 12-Feb-2013 Mike McGuire, Jake Sorofman