Analyst Profile
Mike McGuire
Mike McGuire
Research VP
Santa Clara, CA USA
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Years of Experience
14 years at Gartner
24 years IT industry
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Roles and Responsibilities
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
Previous Experience
Previously, Mr. McGuire worked with mobile computing startups in the San Francisco Bay Area and Southern California. He was with Dataquest from 1994 through 1997 as a Senior and Principal Analyst for the mobile computing program.
Professional Background
Small Systems Design (later ThinkOutside), VP - Marketing, 1 year
Geoworks, Manager - PR/Analyst Relations, 1 year
GRiD Systems, Senior PR Writer, 2 years
B.A., Journalism, San Jose State University

LATEST RESEARCH 0 More by this author

Publish Date


Where Mobile Fits on the Strategic Road Map 05-Sep-2014 Mike McGuire, Jake Sorofman
What the Growth in Mobile Commerce Means to Marketers 21-Aug-2014 Mike McGuire
Market Guide: Augmented Reality Vendors 31-Jul-2014 Richard Fouts, Mike McGuire
The CRM Perspective on Mobile for the Enterprise 14-Jul-2014 Michael Maoz, Robert P. Desisto, Kimberly Collins, Drew Kraus, Jim Davies, Jenny Sussin, Mike McGuire, Tad Travis, Penny Gillespie, Ed Thompson, Praveen Sengar
Hype Cycle for Media and Entertainment, 2014 14-Jul-2014 Mike McGuire