Analyst Profile
Laura McLellan
Laura McLellan
Research VP
Brewster, MA USA
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Years of Experience
18 years at Gartner
39 years IT industry
Resources
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Roles and Responsibilities
Laura McLellan guides CMOs and marketing leaders on sources and uses of expense and capital spending. Her research also focuses on the roles and structures of marketing organizations so that marketing leaders can become digital business enablers. Before Gartner, she worked in IT services strategic planning, marketing, sales and services business management.
Previous Experience
Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand.
Professional Background
Digital Equipment, Strategic Planning, Regional Sales & Marketing, P&L, and Finance Manager, 16 years
IBM, Government Contract Management, 4 years
Education
Degree, State University of New York




LATEST RESEARCH 0 More by this author
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Author(s)

Financial Services Marketers Seek New Roles in Digital Commerce 16-Sep-2014 Andrew Frank, Laura McLellan
Digital Technology Budgeting From the Marketing Perspective 11-Sep-2014 Laura McLellan, Michael Smith
Marketing's Role in Digital Commerce for High-Tech Providers 28-Aug-2014 Jennifer S. Beck, Laura McLellan
Market Guide for Digital Marketing Technology Integrators 22-Aug-2014 Jake Sorofman, Laura McLellan, Patrick J. Sullivan
Gartner Survey Shows Marketing Taking the Lead in Digital Commerce 22-Jul-2014 Jennifer Polk, Laura McLellan