Analyst Profile
Laura McLellan
Laura McLellan
Research VP
Brewster, MA USA
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Years of Experience
18 years at Gartner
39 years IT industry
Resources
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Roles and Responsibilities
Laura McLellan serves CMOs and other marketing executives, sharing how digital strategies are being integrated with traditional marketing. With an extensive background in marketing and information technology services, she can help CMOs understand how companies are using digital marketing technology and marketing services to improve business results. For more than 16 years at Gartner, she has worked with marketing executives to improve their business results.
Previous Experience
Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand.
Professional Background
Digital Equipment, Strategic Planning, Regional Sales & Marketing, P&L, and Finance Manager, 16 years
IBM, Government Contract Management, 4 years
Education
Degree, State University of New York




LATEST RESEARCH 0 More by this author
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Digital Commerce Gets Bigger Share of Digital Marketing Budget 02-Apr-2014 Aparna Bajaj, Allen Weiner, Laura McLellan
Gartner Glossary of Digital Marketing Terms 01-Apr-2014 Laura McLellan, Yvonne Genovese, Jennifer S. Beck, Richard Fouts, Andrew Frank, Julie Hopkins, Martin Kihn, Mike McGuire, Jennifer Polk, Adam Sarner, Jake Sorofman, Allen Weiner, Aparna Bajaj
Find a Chief Marketing Technologist to Seize Business Advantage 07-Mar-2014 Richard Fouts, Laura McLellan
Gartner Webinar: 2014 Digital Marketing Predictions Show Future Bright for Empowered Consumers 21-Feb-2014 Jennifer S. Beck, Allen Weiner, Mike McGuire, Laura McLellan, Julie Hopkins, Jennifer Polk, Eric Purchase
Guide to the Marketing Ops Neighborhood on Gartner's Marketing Transit Map 21-Jan-2014 Adam Sarner, Laura McLellan, Jennifer S. Beck