Laura McLellan Research VP Brewster, MA USA Years of Experience 17 years at Gartner 38 years IT industry Resources Create Analyst Alert Contact Gartner Roles and Responsibilities Laura McLellan serves CMOs and other marketing executives, sharing how digital strategies are being integrated with traditional marketing. With an extensive background in marketing and information technology services, she can help CMOs understand how companies are using digital marketing technology and marketing services to improve business results. For more than 16 years at Gartner, she has worked with marketing executives to improve their business results. Previous Experience Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand. Professional Background Digital Equipment, Strategic Planning, Regional Sales & Marketing, P&L, and Finance Manager, 16 years IBM, Government Contract Management, 4 years Education Degree, State University of New York LATEST RESEARCH More by this author Title Publish Date Author(s) The Three Types of Digital Business Leader 16-May-2013 Dave Aron, Laura McLellan, Yvonne Genovese The Chief Marketing Technologist Role Emerges to Help the CMO Seize Business Advantage 26-Apr-2013 Richard Fouts, Laura McLellan Survey Analysis: Presentation of Key Findings From Social Marketing Survey, 2013 01-Apr-2013 Adam Sarner, Laura McLellan, Bill Gassman, Julie Hopkins, Jake Sorofman Presentation of Key Findings From U.S. Digital Marketing Spending Survey, 2013 14-Mar-2013 Laura McLellan, Yvonne Genovese Digital Marketers Escalate Investments to Support Commerce Experiences 11-Mar-2013 Laura McLellan, Allen Weiner