Analyst Profile
Laura McLellan
Laura McLellan
Research VP
Brewster, MA USA
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Years of Experience
18 years at Gartner
39 years IT industry
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Roles and Responsibilities
Laura McLellan serves CMOs and other marketing executives, sharing how digital strategies are being integrated with traditional marketing. With an extensive background in marketing and information technology services, she can help CMOs understand how companies are using digital marketing technology and marketing services to improve business results. For more than 16 years at Gartner, she has worked with marketing executives to improve their business results.
Previous Experience
Ms. McLellan was formerly with Gartner Consulting's Marketing & Business Strategies' services practice. She joined Gartner in 1996 after 20 years in the IT services industry, where she worked in IT services strategic planning, marketing, sales and services business management. Before joining Gartner, she worked at Digital Equipment, IBM and Coopers & Lybrand.
Professional Background
Digital Equipment, Strategic Planning, Regional Sales & Marketing, P&L, and Finance Manager, 16 years
IBM, Government Contract Management, 4 years
Degree, State University of New York

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Gartner Survey Shows Marketing Taking the Lead in Digital Commerce 22-Jul-2014 Jennifer Polk, Laura McLellan
Reshaping the Marketing Organization for the 21st Century 15-Jul-2014 Richard Fouts, Laura McLellan
The Evolving Role of Marketing in Digital Commerce 09-Jul-2014 Jennifer Polk, Laura McLellan, Eric Purchase
Profile of Progressive Digital Marketers 03-Jul-2014 Laura McLellan
How Progressive Companies Manage Data-Driven Marketing 25-Jun-2014 Andrew Frank, Laura McLellan