Analyst Profile
Jennifer S. Beck
Jennifer S. Beck
VP & Gartner Fellow
Wilton, NH USA
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Years of Experience
17 years at Gartner
34 years IT industry
Areas of Coverage
Digital Marketing

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Roles and Responsibilities
Jennifer Beck serves digital marketing leaders, specializing in multichannel marketing across digital and offline channels. She offers advice to CMOs and CEOs on how to competitively position their companies, create and manage their brands, enter the digital arena and maximize marketing and sales investments. Jennifer has also developed a series of models and planning tools to help companies develop corporate identity and branding initiatives, growth blueprints, partner strategies, go-to-market programs, and more effective sales models. She keynotes Gartner conferences and presents at various industry venues.
Previous Experience
Jennifer is an industry veteran in both product and service marketing. Before joining Gartner, she held a series of creative and project management roles in marketing management and business development at Digital Equipment Corp. for the systems integration, consulting, outsourcing and customer service businesses.
Professional Background
Digital Equipment Corp. , Worldwide Marketing Manager, Outsourcing, 15 years
Boston Zoological Society, Director, Marketing and Public Relations, 8 years
Graduate of American University in Washington, D.C., and Boston University
The language of business and marketing

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Publish Date


Marketing's Role in Digital Commerce for High-Tech Providers 28-Aug-2014 Jennifer S. Beck, Laura McLellan
Use Gartner's Digital Marketing Maturity Model to Build Marketing Muscle 06-Jun-2014 Jennifer S. Beck, Julie Hopkins, Martin Kihn, Mike McGuire, Laura McLellan, Jake Sorofman, Allen Weiner
Magic Quadrant for Multichannel Campaign Management 21-May-2014 Adam Sarner, Jennifer S. Beck, Julie Hopkins
2014 CEO Survey Findings Signal Opportunity for the Digital Marketer 16-May-2014 Jennifer S. Beck
How to Evaluate Multichannel Campaign Management Applications 05-May-2014 Adam Sarner, Jennifer S. Beck, Julie Hopkins, Yvonne Genovese