Analyst Profile
Meike Escherich
Meike Escherich
Principal Research Analyst
Exmouth United Kingdom
Print This Page
Years of Experience
17 years at Gartner
17 years IT industry
Areas of Coverage
PCs, Laptops & Handheld Devices

View Latest Research
Create Analyst Alert
Contact Gartner
Roles and Responsibilities
Meike Escherich is a Principal Analyst in Gartner's Technology & Service Provider Research group. As a member of the Consumer Markets & Technologies Group, she is involved in creating quarterly market share and market forecast publications for the device markets in EMEA with special focus on Germany. She regularly publishes strategic advice for device vendors in the areas of changing consumer usage and buying dynamics including BYOD and CYOD trends and emerging technology trends like tablets and Ultrabooks. She also leads Gartner's annual Hype Cycles for Consumer Devices and Consumer Research Methods. Additionally, she has key responsibility for analyzing European environmental legislation and its impact on device vendors, as well as covering ongoing developments in the worldwide secondhand device market.
Previous Experience
In 1997, Ms. Escherich joined Gartner's IT Services team as an analyst. In 2000, she moved into the Client Computing Group as Senior Analyst before becoming a member of the Consumer Markets team in 2010. Before joining Gartner, Ms. Escherich worked for three years as a financial analyst at Reuters in the U.K.
Professional Background
Reuters, Financial Analyst, 3 years
M.S., Clinical Psychology
B.A., Law

LATEST RESEARCH 0 More by this author

Publish Date


Hype Cycle for Consumer Market Research, 2014 25-Jul-2014 Meike Escherich
Gartner Webinar: State of the Worldwide Personal Device Market, 1Q14 25-Jun-2014 Meike Escherich, Annette Jump, Ranjit Atwal
Market Share: Devices, All Countries, 1Q14 Update 23-May-2014 Mikako Kitagawa, David Glenn, Isabelle Durand, Kanae Maita, Meike Escherich, Annette Jump, Lillian Tay, Ranjit Atwal, Tuong Huy Nguyen, Bruno Lakehal, Tracy Tsai, Hugues J. De La Vergne, Eileen He, Vishal Tripathi, Anshul Gupta, Atsuro Sato, Jane Zhang, Roberta Cozza, CK Lu, William Lutman, Sandy Shen, Annette Zimmermann
Survey Analysis: What IT Leaders Need to Know About Employee BYOD Attitudes in the U.S. 01-May-2014 Nick Ingelbrecht, Song Chuang, Meike Escherich
Cool Vendors in Consumer Dynamics, 2014 24-Apr-2014 Angela McIntyre, Annette Jump, Nick Ingelbrecht, CK Lu, Mike Gotta, Meike Escherich