Hype Cycle for CRM for Sales, 2004

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ID Number: G00120930

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

21 June 2004

Robert P. Desisto Joe Galvin Dale Hagemeyer

Customer relationship management technology will help sales organizations bolster productivity and improve administration efficiencies. Predictive sales analytics and wireless access are not proven yet for sales organizations.

Price: US$495.00

Pages: 12

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Table of Contents

Analysis

1.0

Hype Cycle for CRM for Sales, 2004

2.0

On the Rise

2.1		Sales Information Brokers
2.2		Pricing Applications
2.3		Distributed Order Management
2.4		Sales Analytics

3.0

At the Peak

3.1		Incentive Compensation
3.2		SFA Application Service Providers
3.3		Web Services

4.0

Sliding Into the Trough

4.1		Real-Time Mobile
4.2		Wi-Fi
4.3		Promotion Management
4.4		B2B Interactive Selling
4.5		Sales Knowledge Management
4.6		Partner Relationship Management

5.0

Climbing the Slope

5.1		B2B Sales Order Management
5.2		Sales Portals
5.3		B2B Electronic Commerce
5.4		Sales Reporting

6.0

Entering the Plateau

6.1		Sales Configuration
6.2		Sales Content Management
6.3		Proposal/Quote Generation
6.4		Opportunity Management

7.0

Conclusions

Appendix A.

Hype Cycle Phase Definitions

Appendix B.

Benefit Rating and Maturity Level Definitions

Appendix C.

Acronym Key

List of Figures

	Figure 1.	Hype Cycle for CRM for Sales, 2004

	Figure 2.	Benefit Ratings

	Figure 3.	Maturity Levels

Sales Management
Sales Configuration
Interactive Selling
Partner Relationship Management
Incentive Compensation Management

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Resource Id: 451062