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Hype Cycle for CRM Marketing Applications, 2004
21 June 2004
 
Kimberly Collins   Gareth Herschel   Adam Sarner  

More marketing organizations are evaluating solutions and tools to improve marketing strategies and processes. They vary in terms of hype and market maturity. Assess solution maturity, organizational readiness to adopt and vendor viability.







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Table of Contents


    
 Analysis

1.0
    
 Hype Cycle for CRM Marketing Applications, 2004
2.0
    
 On the Rise

2.1
    
 Overall Relationship Marketing
2.2
    
 Lifetime Value
2.3
    
 Overall Marketing Analytics
2.4
    
 MRM: Fulfill and Distribute
2.5
    
 Online Dialogue
2.6
    
 Marketing Optimization
2.7
    
 MRM: Plan and Budget
2.8
    
 Marketing Suites
2.9
    
 Clienteling
2.10
    
 Inbound Marketing
2.11
    
 Overall MRM
3.0
    
 At the Peak

3.1
    
 MRM Analytics
3.2
    
 MRM: Create and Develop
3.3
    
 Current Customer Profitability
3.4
    
 Customer Predictive Analytics
3.5
    
 E-Mail Marketing
3.6
    
 Event-Triggered Marketing
4.0
    
 Sliding Into the Trough

4.1
    
 Ad Management
4.2
    
 Marketing Service Providers
4.3
    
 Lead Management
4.4
    
 Segmentation
5.0
    
 Climbing the Slope

5.1
    
 MRM: Collect and Manage
5.2
    
 Overall E-Marketing
5.3
    
 Affinity/Loyalty Programs
5.4
    
 Campaign Management
5.5
    
 Web Analytics
6.0
    
 Conclusions
Appendix A.
    
 Hype Cycle Phase Definitions
Appendix B.
    
 Benefit Rating and Maturity Level Definitions
Appendix C.
    
 Acronym Key


List of Figures


Figure 1. 
 Hype Cycle for CRM Marketing Applications, 2004
 

Figure 2. 
 Benefit Ratings
 

Figure 3. 
 Maturity Levels
 



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Resource Id: 451064