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Hype Cycle for the Automotive Industry, 2005
15 July 2005
 
Thilo Koslowski   Martin Piszczalski  

To achieve critical business objectives, automotive companies must develop individual technology and process-implementation plans. To prioritize their investments, companies must understand the benefits as well as the relative maturity of those technologies and processes.





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Table of Contents


    
 Analysis

1.0
    
 Introduction
2.0
    
 Automotive Demand Chain Technologies

2.1
    
 On the Rise

2.1.1
    
 Marketing Resource Management
2.1.2
    
 Partner Relationship Management
2.2
    
 At the Peak

2.2.1
    
 Alternative Retailing Concepts
2.2.2
    
 Incentive Optimization
2.2.3
    
 Customer Experience Management
2.2.4
    
 Mobile Devices in a Retail Environment
2.3
    
 Sliding Into the Trough

2.3.1
    
 Private Collaboration Portals With Automotive Retailers
2.3.2
    
 Process Integration for Finance and Insurance
2.3.3
    
 Demand Forecasting
2.4
    
 Climbing the Slope

2.4.1
    
 Customer Relationship Management
2.4.2
    
 Lead Management
2.4.3
    
 New Media/Internet for Communication Initiatives/Online Ownership Services
3.0
    
 Automotive Supply Chain Technologies

3.1
    
 On the Rise

3.1.1
    
 Embedded Software Deployment
3.1.2
    
 Design to Demand
3.2
    
 At the Peak

3.2.1
    
 Offshoring/Business Process Outsourcing
3.2.2
    
 Wireless Supply Chain
3.2.3
    
 Quality/Warranty Management
3.3
    
 Sliding Into the Trough

3.3.1
    
 Product Life Cycle Management in Automotive
3.3.2
    
 Outsourced Manufacturing and Global Supply Chains
3.3.3
    
 Flexible Manufacturing
3.3.4
    
 Order-to-Delivery Systems
3.4
    
 Climbing the Slope

3.4.1
    
 Supplier Portals
4.0
    
 Automotive Information and Communication Technologies

4.1
    
 On the Rise

4.1.1
    
 Mobile Device Integration Into Automobiles
4.1.2
    
 Usage-Based Vehicle Insurance
4.1.3
    
 In-Car, Hands-Free Input Technologies
4.2
    
 At the Peak

4.2.1
    
 Collision-Avoidance Systems
4.2.2
    
 Digital/Satellite Radio for the Automobile
4.2.3
    
 Public Telematics
4.3
    
 Sliding Into the Trough

4.3.1
    
 Remote-Diagnostic Telematics
4.4
    
 Climbing the Slope

4.4.1
    
 Consumer Telematics
4.4.2
    
 Media-Oriented System Transport
4.4.3
    
 Bluetooth in the Automotive Environment
4.4.4
    
 Commercial Telematics
4.4.5
    
 Fleet Vehicle Tracking Systems
4.4.6
    
 Satellite Navigation Systems
5.0
    
 Other Emerging Automotive Technologies

5.1
    
 On the Rise

5.1.1
    
 Business Process Fusion
5.1.2
    
 Analytics
5.2
    
 Sliding Into the Trough

5.2.1
    
 Hydrogen Fuel Cell Technology
5.2.2
    
 X-by-Wire Technologies
5.3
    
 Climbing the Slope

5.3.1
    
 Electric Hybrid Engines
6.0
    
 Appendix A: Previous Iteration of the Hype Cycle
7.0
    
 Appendix B: Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Automotive Demand Chain Technologies, 2005
 

Figure 2. 
 Hype Cycle for Automotive Supply Chain Technologies, 2005
 

Figure 3. 
 Hype Cycle for Automotive Information and Communication Technologies, 2005
 

Figure 4. 
 Hype Cycle for Other Emerging Automotive Technologies, 2005
 

Figure 5. 
 Hype Cycle for Automotive Demand Chain Technologies, 2004
 

Figure 6. 
 Hype Cycle for Automotive Supply Chain Technologies, 2004
 

Figure 7. 
 Hype Cycle for Vehicle-Enabled Information and Communications Technologies, 2004
 

Figure 8. 
 Hype Cycle for Other Automotive Technologies, 2004
 



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