ARCHIVE
ID Number: G00128235



This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for the Media Industry, 2005
27 July 2005
 
Allen Weiner   Mike McGuire   Van L. Baker   Kimberly Collins   Denise Garcia   Carolina Milanesi   Daren Siddall   Venecia K Liu   Lou Latham   James Brancheau   Laura Behrens   Ray Wagner  

Changes in key consumer content creation dynamics and new standards for content distribution mark the 2005 Media Hype Cycle.





*
Unavailable for individual purchase
For information on how to gain access to this and other documents,
click here.








Browse Topics


Other Options







Contact Gartner




For information on how to gain access to this and other documents, click here.
 You or your organization may already own this document. Register now to find out. Your Gartner Membership Administrator can supply the needed License Key(s).
You will not lose your document during registration.
Sign in here:
Username:

Password:
Forgot your username
or password?








This document is not available as part of your current Gartner subscription. For pricing and availability of the full document, please contact your Gartner account representative. Your account representative can also give you more information about your current subscription and other access options that may be available to you. If you do not have a Gartner account representative, call +1 203 316 1200 for assistance.

Table of Contents


    
 Analysis

1.0
    
 The Hype Cycle
2.0
    
 On the Rise

2.1
    
 Digital Magazines
2.2
    
 Marketing Resource Management
2.3
    
 Video Search Technologies
2.4
    
 Mobile TV On-Demand
2.5
    
 Digital Asset Management
2.6
    
 Podcasting
2.7
    
 Advertising Distribution and Management Software
2.8
    
 Advertising Targeting Technologies
2.9
    
 AM/FM/TV Datacasting
2.10
    
 Open IT Standards in Post-Production
2.11
    
 Internet-Driven VOD
3.0
    
 At the Peak

3.1
    
 Mobile TV Broadcast
3.2
    
 Open IT Standards in Back Office
3.3
    
 Consumer Content Creation Tools
3.4
    
 Metadata Standards
3.5
    
 Monetizing P2P
4.0
    
 Sliding Into the Trough

4.1
    
 Real Simple Syndication
4.2
    
 Blogs
4.3
    
 Digital Rights Management Technologies
4.4
    
 High Definition
4.5
    
 Interactive TV Advertising Targeting Applications
5.0
    
 Climbing the Slope

5.1
    
 Streaming Media
6.0
    
 Entering the Plateau

6.1
    
 Instant Messaging
7.0
    
 Off the Hype Cycle

7.1
    
 Media Servers
8.0
    
 Appendix A: Previous Iteration of the Hype Cycle
9.0
    
 Appendix B: Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for the Media Industry, 2005
 

Figure 2. 
 Emerging Technology Hype Cycle for the Media Industry, 2004
 



Browse Topics:
 
Digital Rights Management
Media Services
Rich Media
Digital Media Distribution
Content Delivery




© 2005 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 483852