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UMPC Has Promise but Is Far From Mature
14 March 2006
 
Leslie Fiering   Van L. Baker   Brian Gammage  

The Ultra-Mobile Personal Computer (UMPC) concept has merit but is unlikely to succeed without key changes, including a lower price and longer battery life.









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News Analysis




Event

On 9 March 2006, Microsoft and Intel unveiled details of the UMPC, a reference platform for a sub-notebook-size computer weighing less than 2 pounds, with a 7-inch touch-screen. Initially, UMPCs will run Microsoft Windows XP Tablet PC Edition 2005, with Microsoft Touch Pack software (formerly code-named "Origami") providing a touch-screen-optimized interface. (UMPCs will be available with Windows Vista at a later date, and can run other operating systems, such as Linux and Mac OS X.) The first UMPCs are expected to be priced in the $799-to-$999 range, and to be available in 2Q06 from vendors such as Founder, Samsung, Asus, TabletKiosk and PaceBlade Japan.




Analysis

Today, the device is a “tweener” — neither PDA (too large to be pocketable) nor notebook (too small to be a useful PC). But the UMPC concept has longer-term promise in the consumer and "prosumer" (professional consumer) markets as a lifestyle device acting as a notebook auxiliary or replacement. This device would let users store and carry their digital “stuff” (including photos, videos and MP3 music files) and would act as a real-time e-mail client (which would require a wireless WAN card and an eight-hour battery, currently unavailable). UMPCs may also have potential in semi-vertical segments such as field sales and education.

But while the UMPC concept has promise, today’s hardware cannot deliver on it. In Gartner's view, success will require:

  • Technology advances that are at least two years away (including an eight-hour battery and a sub-$400 price)
  • Low-cost, compelling content bundles (Intel and Microsoft are working on partnerships in this area)
  • A better Microsoft shell/interface running on top of Vista
  • Text entry options beyond “thumb-typing”
  • "Dock and go" synchronization, requiring minimal user interaction
  • Sustained market momentum from Microsoft and Intel

Today, we believe it isn't possible to produce compelling UMPC products — just "proofs of concept." The low battery life, high price and non-Vista operating system will likely hurt the UMPC's market acceptance in this first go-round, and the negative backlash could damage its future chances. For these reasons, we question the timing of this launch: Why rush this to market before it is ready to succeed? Despite the promise of this device category, the UMPC as currently conceived will fail to achieve mainstream success — defined as unit sales in the millions rather than the thousands — by 2009 (0.8 probability).

Recommendations

  • Enterprises: Wait for more mature UMPCs — and low-cost content services — to emerge before considering them for field sales or other “notebook replacement” applications.
  • Device manufacturers: Monitor the UMPC technology road map toward viable product delivery. Understand that a key element of UMPC's value proposition is its positioning as a new lifestyle category, not just another hardware form factor.

Analytical Sources: Leslie Fiering, Brian Gammage and Van Baker, Gartner Research

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© 2006 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The conclusions, projections and recommendations represent Gartner's initial analysis. As a result, our positions are subject to refinements or major changes as Gartner analysts gather more information and perform further analysis. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




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