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This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for Consumer Mobile Applications, 2006
22 June 2006
 
Sandy Shen   Stephanie Baghdassarian   Carolina Milanesi   Nick Ingelbrecht   Tole J. Hart   Tuong Huy Nguyen   Kobita Desai   Eleana Liew   Monica Basso   Phillip Redman   Daren Siddall  

The creation of this Hype Cycle reflects the importance of new consumer services to mobile carriers aiming to offset flagging voice revenue. We assess the maturity of 21 applications and their value to these firms.




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Table of Contents


1.0
    
 What You Need to Know

2.0
    
 The Hype Cycle

3.0
    
 The Priority Matrix

4.0
    
 On the Rise

4.1
    
 VoIP WWAN
4.2
    
 VoIP Over WLAN

5.0
    
 At the Peak

5.1
    
 Presence on Mobile
5.2
    
 Mobile TV Broadcasting
5.3
    
 Mobile Search
5.4
    
 Wireless Instant Messaging
5.5
    
 Mobile Gambling
5.6
    
 Mobile Payment
5.7
    
 Mobile TV Streaming

6.0
    
 Sliding Into the Trough

6.1
    
 Mobile E-Mail
6.2
    
 Mobile Blogging
6.3
    
 Mobile Banking
6.4
    
 Location-Based Services
6.5
    
 Push-to-Talk Over Cellular
6.6
    
 Wireless Video Calling
6.7
    
 Full-Track Music Streaming and Downloading
6.8
    
 Push-to-Talk

7.0
    
 Climbing the Slope

7.1
    
 Mobile Gaming
7.2
    
 Mobile Video on Demand
7.3
    
 Multimedia Messaging Service
7.4
    
 Ring Tone and Logo Downloads

8.0
    
 Off the Hype Cycle

9.0
    
 Appendices

9.1
    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Consumer Mobile Applications, 2006
 

Figure 2. 
 Priority Matrix for Consumer Mobile Applications, 2006
 



Document History:
 
Hype Cycle for Consumer Mobile Applications, 2009
28 July 2009
  
Hype Cycle for Consumer Mobile Applications, 2008
9 July 2008
  
Hype Cycle for Consumer Mobile Applications, 2007
5 July 2007
  
Hype Cycle for Consumer Mobile Applications, 2006
22 June 2006
  




Browse Topics:
 
Wireless Data Services
Wireless Application Services
Emerging Technologies




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Resource Id: 493164