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This research is provided for historical perspective;
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Hype Cycle for CRM Marketing Applications, 2006
26 June 2006
 
Kimberly Collins   Gareth Herschel   Adam Sarner   John Radcliffe   Lee Geishecker   Bill Gassman  

Interest and hype are growing in the use of technology in the marketing department. Gartner's CRM Marketing Applications Hype Cycle can help you understand the relative maturity and adoption of marketing technologies and the benefits of adoption.




Price: US$495.00

Pages: 38






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Table of Contents


1.0
    
 What You Need to Know

2.0
    
 The Hype Cycle

3.0
    
 The Priority Matrix

4.0
    
 On the Rise

4.1
    
 Enterprise Marketing Management
4.2
    
 Marketing Performance Management
4.3
    
 Campaign Management On Demand
4.4
    
 Marketing Mix and Product Portfolio Optimization
4.5
    
 Customer Lifetime Value
4.6
    
 Overall MRM
4.7
    
 Dialogue Management
4.8
    
 MRM: Fulfill and Distribute
4.9
    
 RSS for Marketing
4.10
    
 Community Marketing
4.11
    
 MRM Analytics
4.12
    
 MRM: Plan and Budget
4.13
    
 MRM On Demand
4.14
    
 Multichannel Campaign Management

5.0
    
 At the Peak

5.1
    
 Predictive Campaign Analytics
5.2
    
 Real-Time Decisioning
5.3
    
 Search Marketing
5.4
    
 CDI Hub
5.5
    
 Event-Triggered Marketing
5.6
    
 MRM: Create and Develop
5.7
    
 Campaign Optimization
5.8
    
 Customer Data Mining

6.0
    
 Sliding Into the Trough

6.1
    
 Customer Profitability
6.2
    
 Marketing Service Providers
6.3
    
 Lead Management
6.4
    
 E-Mail Marketing
6.5
    
 Loyalty Marketing
6.6
    
 Campaign Segmentation
6.7
    
 Preference Management
6.8
    
 MRM: Collect and Manage

7.0
    
 Climbing the Slope

7.1
    
 E-Marketing
7.2
    
 Web Analytics
7.3
    
 Campaign Tracking and Measurement

8.0
    
 Appendices

8.1
    
 Previous Iteration of the Hype Cycle
8.2
    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for CRM Marketing Applications, 2006
 

Figure 2. 
 Priority Matrix for CRM Marketing Applications, 2006
 

Figure 3. 
 For Reference: Hype Cycle for CRM Marketing Applications, 2005
 



Document History:
 
Hype Cycle for CRM Marketing Applications, 2009
21 July 2009
  
Hype Cycle for CRM Marketing Applications, 2008
30 June 2008
  
Hype Cycle for CRM Marketing Applications, 2007
27 June 2007
  
Hype Cycle for CRM Marketing Applications, 2006
26 June 2006
  




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Marketing Management
Emerging Technologies




© 2006 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 493444