Hype Cycle for CRM Sales, 2006

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ID Number: G00140069

This research is provided for historical perspective;
portions of this document may not reflect current conditions.

10 July 2006

Robert P. Desisto Michael Dunne William Clark Gene Alvarez Monica Basso

This Hype Cycle gives sales organizations insight into using technologies to support multiple selling channels. However, the success rates of mature sales force technologies are low, so don't assume that their advanced placement on the Hype Cycle means reduced risk in specific project undertakings.

Price: US$495.00

Pages: 24

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Table of Contents

1.0

What You Need to Know

2.0

The Hype Cycle

3.0

The Priority Matrix

4.0

On the Rise

4.1		E-Commerce On Demand
4.2		Speech to Text for Sales Force Automation
4.3		Sales Information Brokers
4.4		Distributed Order Management
4.5		Mobile Sales Force Automation for Call Reporting
4.6		Pricing Management and Optimization

5.0

At the Peak

5.1		Sales Analytics
5.2		On-Demand Sales Force Automation

6.0

Sliding Into the Trough

6.1		Web Services for CRM Sales
6.2		Channel/Partner Relationship Management
6.3		Interactive Selling System
6.4		Mobile Sales Force Automation for Opportunity Management
6.5		Sales Incentive Compensation
6.6		Mobile Sales Force Automation for Orders/Inventory

7.0

Climbing the Slope

7.1		Order Management
7.2		E-Commerce
7.3		Sales Portals
7.4		Sales Reporting

8.0

Entering the Plateau

8.1		Sales Configuration
8.2		Sales Content Management
8.3		Wireless E-Mail for Sales Force Automation
8.4		Proposal Generation
8.5		Opportunity Management

9.0

Appendices

9.1		Previous Iteration of the Hype Cycle
9.2		Hype Cycle Phases, Benefit Ratings and Maturity Levels

List of Tables

	Table 1.	Hype Cycle Phases

	Table 2.	Benefit Ratings

	Table 3.	Maturity Levels

List of Figures

	Figure 1.	Hype Cycle for CRM Sales, 2006

	Figure 2.	Priority Matrix for CRM Sales, 2006

	Figure 3.	For Reference: Hype Cycle for CRM Sales, 2005

Hype Cycle for CRM Sales, 2009
30 July 2009

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26 June 2008

Hype Cycle for CRM Sales, 2007
21 June 2007

Hype Cycle for CRM Sales, 2006
10 July 2006

Sales Management

© 2006 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.

Resource Id: 493681