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Hype Cycle for B2B CRM Technologies, 2006
13 July 2006
 
Gene Alvarez   Esteban Kolsky   Michael Maoz   Robert P. Desisto   Kimberly Collins   Jim Davies   Dale Hagemeyer   Gareth Herschel   Michael Dunne   John Radcliffe   Benoit J. Lheureux   Gene Phifer   Adam Sarner   Lee Geishecker   Paolo Malinverno  

Business-to-business relationships are driven by efficiencies and require different approaches to CRM strategies and technology than those focused on cultivating consumer markets. This Hype Cycle explores B2B CRM technologies, value propositions and adoption rates.




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Pages: 38






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Table of Contents


1.0
    
 What You Need to Know

2.0
    
 The Hype Cycle

3.0
    
 The Priority Matrix

4.0
    
 On the Rise

4.1
    
 Enterprise Marketing Management
4.2
    
 E-Commerce and Web 2.0
4.3
    
 E-Commerce On Demand
4.4
    
 Collaborative Service
4.5
    
 Overall MRM
4.6
    
 Presence Detection/GPS
4.7
    
 Sales Information Brokers
4.8
    
 Distributed Order Management
4.9
    
 Intent-Driven Systems
4.10
    
 Business Process Networks
4.11
    
 Service Resource Planning
4.12
    
 Customer Interaction Hub
4.13
    
 Multichannel Campaign Management
4.14
    
 Pricing Management and Optimization

5.0
    
 At the Peak

5.1
    
 Sales Analytics
5.2
    
 Intelligent Device Management
5.3
    
 CDI Hub
5.4
    
 Predictive Service Analytics
5.5
    
 On-Demand Sales Force Automation

6.0
    
 Sliding Into the Trough

6.1
    
 Customer Profitability
6.2
    
 Natural-Language Processing
6.3
    
 Marketing Service Providers
6.4
    
 Lead Management
6.5
    
 Web Services for CRM Sales
6.6
    
 Channel/Partner Relationship Management
6.7
    
 Wi-Fi
6.8
    
 Web Self-Service
6.9
    
 Campaign Segmentation
6.10
    
 Sales Incentive Compensation

7.0
    
 Climbing the Slope

7.1
    
 Order Management
7.2
    
 E-Commerce
7.3
    
 Integration Service Providers
7.4
    
 Sales Reporting

8.0
    
 Entering the Plateau

8.1
    
 Promotion Management
8.2
    
 Sales Configuration
8.3
    
 Opportunity Management

9.0
    
 Appendices

9.1
    
 Appendix A. Previous Iteration of the Hype Cycle
9.2
    
 Appendix B. Hype Cycle Phases, Benefit Ratings and Maturity Levels


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for B2B CRM Technologies, 2006
 

Figure 2. 
 Priority Matrix for B2B CRM Technologies, 2006
 

Figure 3. 
 For Reference: Hype Cycle for B2B CRM Technologies, 2005
 



Document History:
 
Hype Cycle for B2B CRM Technologies, 2007
12 July 2007
  
Hype Cycle for B2B CRM Technologies, 2006
13 July 2006
  




Browse Topics:
 
Customer Relationship Management
Sell-Side E-Commerce
Emerging Technologies




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Resource Id: 493868