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This research is provided for historical perspective;
portions of this document may not reflect current conditions.





Hype Cycle for Media Industry, 2006
29 June 2006
 
Allen Weiner   Mike McGuire   Van L. Baker   Daren Siddall   Lou Latham   James Brancheau   Laura Behrens   Venecia K Liu   Andrew Frank   Adam Daum   Ray Wagner   Carolina Milanesi   Eric Ouellet  

Although its full impact will play out over a decade, real-time digital distribution is already transforming the landscape for every sector of the media industry. The key to success is in knowing why, when and how to respond to changes in the market for digital media.





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Table of Contents


    
 Analysis

1.0
    
 What You Need to Know
2.0
    
 The Hype Cycle
3.0
    
 The Priority Matrix
4.0
    
 On the Rise

4.1
    
 Digital Magazines
4.2
    
 Multiplatform Content Delivery
4.3
    
 Rich-Media Search Technologies
4.4
    
 Video Search Technologies
4.5
    
 Podcasting
4.6
    
 Social Communities for News
4.7
    
 Consumer-Generated Media
4.8
    
 Advertising Distribution and Management Software
4.9
    
 AM/FM/TV Datacasting
4.10
    
 HD Optical Disc Players
4.11
    
 TV Ad Targeting Technologies
4.12
    
 Blogging Platforms
4.13
    
 Multichannel Content Distribution Engine
4.14
    
 Digital Publication Software
5.0
    
 At the Peak

5.1
    
 Consumer Content Creation Tools
6.0
    
 Sliding Into the Trough

6.1
    
 Really Simple Syndication
6.2
    
 Broadband Video
6.3
    
 Metadata Standards
6.4
    
 Open IT Standards in the Back Office
6.5
    
 Blogs
6.6
    
 Consumer Digital Rights Management
6.7
    
 Interactive TV Advertising
6.8
    
 High-Definition TV
7.0
    
 Climbing the Slope

7.1
    
 Digital Asset Management
7.2
    
 Mobile Video on Demand
7.3
    
 Streaming Media
8.0
    
 Entering the Plateau

8.1
    
 Instant Messaging
9.0
    
 Appendices

9.1
    
 Previous Iteration of the Hype Cycle
9.2
    
 Hype Cycle Phases, Benefit Ratings and Maturity Levels

    
 Recommended Reading


List of Tables


Table 1.  
 Hype Cycle Phases
 

Table 2.  
 Benefit Ratings
 

Table 3.  
 Maturity Levels
 

List of Figures


Figure 1. 
 Hype Cycle for Media Industry, 2006
 

Figure 2. 
 Priority Matrix for Media Industry, 2006
 

Figure 3. 
 For Reference: Hype Cycle for Media, 2005
 



Document History:
 
Hype Cycle for Media Industry, 2007
26 June 2007
  
Hype Cycle for Media Industry, 2006
29 June 2006
  




Browse Topics:
 
Instant Messaging
Digital Rights Management
Digital Consumer Technologies
Rich Media
Emerging Technologies
Digital Media Distribution
Media Asset Management
Media Industry Systems




© 2006 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.




Resource Id: 493475