ID Number: G00153798



How 'Generation V' Will Change Your Business
3 January 2008
 
Adam Sarner  

Generation Virtual, or "Generation V," will have a profound influence on culture, society and business. Companies must change their practices to begin targeting this rapidly emerging segment of engaged consumers.




Price: US$495.00

Pages: 13






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Table of Contents


    
 Analysis

1.0
    
 Introducing Generation V

1.1
    
 Generation V Is Unlike Other Generations
1.2
    
 The Virtual Environment Demands a New Strategy

1.2.1
    
 Recommendation for CRM Managers
1.3
    
 See Where Customers Fit Into the Meritocracy
2.0
    
 Satisfy Customers' Online Self-Actualization

2.1
    
 Recommendations for CRM Managers
3.0
    
 Satisfy the Needs of Multiple Roles

3.1
    
 Recommendation for CRM Managers
4.0
    
 Sell Added Experiences

4.1
    
 Recommendation for CRM Managers
5.0
    
 Collect Data for Relationships

5.1
    
 Recommendations for CRM Managers
6.0
    
 Change How Customers Are Segmented

6.1
    
 Recommendation for CRM Managers
7.0
    
 Achieve Customer Loyalty Through Relevance

7.1
    
 Recommendation for CRM Managers
8.0
    
 Develop New Skills

8.1
    
 Recommendation for CRM Managers
9.0
    
 Sell to the Persona Bot — With a Bot of Your Own

9.1
    
 Recommendations for CRM Managers


List of Figures


Figure 1. 
 The 40th-Level Half-Elf From Secaucus, New Jersey
 

Figure 2. 
 Seeking Self-Actualization Online
 

Figure 3. 
 The Virtual Environment Generation Model
 

Figure 4. 
 The 10 Personas of the 40th-Level Half-Elf
 

Figure 5. 
 Collect Intimate but Anonymous Data for Relationships
 

Figure 6. 
 The Evolution of Customer Segmentation
 

Figure 7. 
 Loyalty Hierarchy of Needs
 



Browse Topics:
 
Marketing to Customers
Customer Relationship Management
Sell-Side E-Commerce
Sales Strategies
Consumerization of IT
Emerging Societal Trends
Virtual Worlds




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Resource Id: 575312