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Understanding Gartner's Hype Cycles, 2008
27 June 2008
 
Jackie Fenn  

Hype Cycles and Priority Matrices offer a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas against those that are high impact, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt.







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Pages: 16








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Table of Contents

Contents
  • Analysis
    • 1.0 What Is the Hype Cycle?
    • 2.0 Behind the Hype Cycle
    • 3.0 Positioning a Technology on the Hype Cycle
      • 3.1 On the Rise
      • 3.2 At the Peak
      • 3.3 Sliding Into the Trough
      • 3.4 Climbing the Slope
      • 3.5 Entering the Plateau
    • 4.0 The "Years to Mainstream Adoption" Assessment
      • 4.1 Normal
      • 4.2 Fast Track
      • 4.3 Long Fuse
    • 5.0 The Priority Matrix and Benefit Ratings
    • 6.0 Market Penetration and Maturity Assessments
    • 7.0 Special Hype Cycle Circumstances
    • 8.0 Lessons of the Hype Cycle
Tables
Table 1.
Maturity Levels
Figures
Figure 1.
The Hype Curve
Figure 2.
Components of the Hype Cycle
Figure 3.
"Double Peak" of Hype Triggered by Meaningful Improvements and Adoption
Figure 4.
Technology Life Cycle Models
Figure 5.
Phases of the Hype Cycle
Figure 6.
Fast-Track Hype Cycle
Figure 7.
Long-Fuse Hype Cycle
Figure 8.
Priority Matrix
Figure 9.
The Noise Filter Masks Opportunities
Figure 10.
Adoption Patterns by Type A, Type B and Type C Companies




Document History:
 
Understanding Gartner's Hype Cycles, 2012
28 June 2012
  
Understanding Gartner's Hype Cycles, 2011
19 July 2011
  
Understanding Gartner's Hype Cycles, 2010
9 July 2010
  
Understanding Gartner's Hype Cycles, 2009
10 July 2009
  
Understanding Gartner's Hype Cycles, 2008
27 June 2008
  
Understanding Gartner's Hype Cycles, 2007
5 July 2007
  





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